Life, 1911-07-20 · page 38 of 40
Life — July 20, 1911 — page 38: what you’re looking at
What you’re looking at
This Life magazine page mixes advertisements with satirical social commentary typical of the era. The main text, "How to Treat a Woman," presents five male archetypes and their approaches to women—from the idealistic "Idealist" who worships her, to the brutal "Low Brow" who treats women like horses, to the "Average Man" who balances love with occasional cruelty. The satire targets contemporary gender attitudes: the piece acknowledges women as inconsistent and illogical ("not a creature of logic") while simultaneously mocking men's various failure modes in relationships. The "Woman Herself" section ironically suggests she needs constant reassurance and material goods or will turn to "a pug dog or an affinity" (affair). The brief joke at bottom—neighbors becoming friendlier when a daughter's music improves—lampoons amateur musicianship as universally unpleasant. The advertisements (Paris Garters, Dyer-Kiss perfume, French Bulldogs) are period marketing, unrelated to the editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PARIS GARTERS NoMetal Can Touch You he Choice'ofk the Tennis Court Not in Harmony “ There is one discordant note in your xarden, my dear madame,” remarked the sthetic landscape architect “ What is that?” asked the lady, much alarmed. “I notice,” he replied, with a shud- der, “that you have a dogwood planted near some pussy-willows,” —Baltimore American e' Dyer ‘PRONOUNCED DEAR dernier mot en fail de senteur raffinde est Podeur de mon parfum Dier-Kiss. —Kerkaff, Paris TRANSLATION ; “The last word in refined fragrance is the odor of my Diet-Kiss pertame Extract, Sachet, Face and Talcum Ridder Atall draters, Send fe, for Sample of Fatract Alfred H. Smith Co., 41 West 33d St., New York NEVER-NEVER-LAND KENNELS Mary Winthrop, Owner French Bull Dogs Puppies and Grown Dogs FOR SALE. From only Ke ed and Blue- Ribbon Stock. SHELTER ISLAND HEIGHTS, Telephone, 47 Shelter Island, Cn, CHantesaoxe -LIFE- How to Treat a Woman Tue Ieavist.—Put her in a glass case and kneel at her feet and worship her. Treat her as if she were a god- dess merely tarrying with you for a while. Close your eyes lest you see her blemishes and your ears lest you hear her tongue too often. Tue Practica. Max.—Give her a waterproof shelter, a comfortable bed, plenty to eat, as many clothes as you can afford, a few children, that she may not have time to get into mischief, and allow her to have her own way when- ever it is best for her. Tue Hic Brow.—Raise her to your intellectual level—if possible. Try to make her your companion and equal Discuss literature, art and the topics of the day with her, even if you are re- quired to do a tiresome lot of explain ing. It is possible for a woman to be mere satisfactory as a companion than a man. If she has tact—and most women have—she will never tell you that you do not know what you are talk- bout—and prove it. And if she loves you she will accept your opinion the last word on any subject. Tue Low Brow (alias Tie Brute). reat her just as you do your horse Feed her enough to keep her in prime working condition. Buy her new har- ness when the old is likely to reflect dis- credit upon you. Say nothing when she works well; beat her when she doesn't. Brag to others about what a-true, steady puller she is, but don’t let her overhear you. When she is worn out, get an other Tue Averace Max.—Provide for her the best you can. Love her a good deal—in an undemonstrative way after the first year. Be as true to her as the wth of the temptation will permit brute to her, sometimes, and then apologize and atone. Remember that she is not a creature of logic, re son or iron, but inconsistent, lov- able, breakable being, with faults more numerous and less grave than your own Tue Womax Hresetr.—Give her lots of clothes. Tell her often that you love her—whether you do or not. Listen to her when she wants to talk. Pretend that you like to have ier make a fuss over you, muss up your hair and sit on your lap, wrinkling your best trousers, when you are well, and to give you nasty medicine when you arc sick Should her love become oppressive, give her children, If you won't or can't do any of these things, do not blame her for turning to a pug dog or an affinity She must have something to love. This is her ideal, but rather than such treatment from a man she docs not love, she prefers being treated like a dog by one she does love Terrell Love Holliday. An Indication “How do you know that your dauxh- ter’s music is “The neighbors are getting more friendly."—Houston Post. 126 LIFE PRINTS for THE DEN Copyright 1910 by Life Petibshing Company Facsimile in color. Mounted 12217, 50 Cents. Copyright 1908 by Life OOH Photogravure 1335 x 16. Sent postpaid to any address upon receipt of your remittance. Life Publishing Co. 17 W. 31st Street New York comicbookee im.