Life, 1911-07-20 · page 36 of 40
Life — July 20, 1911 — page 36: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and serialized fiction**, not political satire. **Left side:** Advertisement for Usher's Whisky ("Green Stripe") from Edinburgh, and a book advertisement for J.A. Mitchell's serial novel "Dr. Thorne's Idea" (priced at one dollar). The copyright indicates 1910. **Right side:** Advertisement for Martin & Martin Shoe Service, promoting custom-made ready-to-wear footwear for men and women, with specific mention of summer sporting shoes (golf, tennis, yachting). **Bottom illustration:** A sketch showing two figures—a woman in a bathing suit and an older man—with dialogue: "Lord X: 'Aw, I say, your hobble bathing suit is just ripping, you know.' 'Oh, where?'" This is a **mild social joke** about the "hobble skirt," a contemporary women's fashion that severely restricted leg movement. The humor plays on the double meaning of "ripping" (British slang for "excellent") and the awkwardness of the garment's design—the punchline suggesting the suit has literally ripped or split.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright, 1910, by J. AL Mitchell He Weebl Mave Pelled ate Over THORNE’S IDEA By J. A. MITCHELL Author of The Last American, Amos Judd, The Pines of Lory, etc., ete. to become acquainted with Steve Wadsworth and follow him throu human being of a kind rarely found between the covers of a book.— Baltimore America than__most novels it has individuality in the manner of the telling. —N. ¥. Times. ONE DOLLAR, NET LIFE PUBLISHING COMPANY, 17 West 31st Street, New York Martin & Martin Shoe Service gives you all the advantages of a Custom service, yet the Shoes are ready-to-wear. Thousands of our customers have found that Mien hionable footwear, for men and women, gives more yl —for a longer length of time, than any kind they have ever worn. The Thomas Cort Hand-Sewed Shoes, which we repre- sent, are of custom quality in every detail. They are sewed over custom lasts, in a Shop where every Shoe is individually cut, assembled and sewed by H: Among the Summer models we are showing are many new and dis- Sporting wear, our de of finest selected White Buckskin, with cork-and are unusually light in weight, and being absolutely non-slipping, give delightful ease and resiliency in walking. Upon request, we will send Style Brochure, showing our latest models for Sires, D: 1S; ith particus lars deseribing our Shoe-Service-by-Post, AU fittings lly recorded so that future orders are cor= rectly Gited, Custom departinent in conucction. Priced ot $7 upward MARTIN & MARTIN Bootmakers for Men ‘and Women New York: Chicago 183 Michiga AD wR Lord X: aw, t SAY, YOUR Momnnt: BATHING SUIT 15 JUST nivPtNe, You KNOW. “on, wien?” T mal