Life, 1911-07-13 · page 44 of 44
Life — July 13, 1911 — page 44: what you’re looking at
What you’re looking at
This page is a straightforward **product advertisement** from Life magazine's advertising section, not satirical content. It promotes Coca-Cola to early 20th-century consumers. The illustration depicts fashionable, well-dressed figures in social situations (a woman in a hat, men in suits, someone with an umbrella), establishing aspirational imagery. The ad's messaging targets multiple scenarios: work fatigue, physical exertion, and hot weather—positioning Coca-Cola as a universal remedy for bodily and mental exhaustion. The claims—that the drink "relieves fatigue of body, brain and nerves"—reflect early advertising practices before modern health regulations. The price ("5c Everywhere") and tagline emphasizing it's "Delicious--Refreshing--Wholesome" were standard marketing language of the era. The "Arrow" reference at bottom likely refers to a separate advertising campaign or brand symbol. This represents commercial rather than editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whenever You're Hot, Tired or Thirsty Work, play or weather hot—brain tired or body weary-parched dry or just plain thirsty Think of and Drink It is delightfully cooling and refreshing- relieves fatigue of body, brain and nerves ~quenches the thirst--not just wet and sweet, but vigorously satisfying. Delicious--Refreshing-- Wholesome 5c Everywhere THE COCA-COLA CO. Auanta, Ga. Send for our interest- ing booklet, “The Truth About Coca-Cola” Whenever | you see an | Arrow think of Coca-Cola comicbooksteom