Life, 1911-07-13 · page 37 of 44
Life — July 13, 1911 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Schlitz beer advertisement occupying the right half, featuring a bottle surrounded by radiating imagery and the tagline "The Beer That Made Milwaukee Famous." The ad emphasizes industrial scale and purity—Schlitz claims output exceeding a million barrels yearly, with rigorous sanitation practices (scalding equipment, washing bottles four times, filtering air). This reflects early 20th-century industrial pride and emerging consumer concerns about food/beverage safety. The left side contains minor content: a Long Island resort advertisement, a book review of "Queed" (a novel about a self-absorbed sociologist who learns humanity), and other product ads (motor oil, sanitarium). The small item at bottom—"NEW YORK—A body of plutocrats entirely surrounded by poverty"—appears to be the magazine's only satirical element, a brief social commentary on wealth inequality, though its context is unclear from this excerpt.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OF ALL COAST RESORTS LONG ISLAND =HEADS THE LIST= Over 400 Miles of Shore on Ocean, Sound and Send for book “Long Island Resorts,” giving a list of botels and boarding houses and their rates, also many pictures showing the character of the scenery. Mailed 6a receipt of 10c postage by addressing the General Passenger Agent, Long Island R.R., Room 321, Penn- sylvania Station, N.Y. Rhymed Reviews Queed (By Henry Sydnor Harrison, Houghton Miffin Company) uittm Of all the books I've had fo read Of late, beyond comparison is “ Queed,” dnor Harrison. Distre This hermit bookworm, you should know, Possessed a Shrouded History ; But that’s the Author's secret, $0 I won't reveal the mystery Young Queed was wholly self-en- grossed— A freakish anthropologist Like Bernard Shaw, would say, a Most Unsocial Sociologist. Engaged upon his Work Sublime, The Laws of Social Polity, He co: 't waste a moment's time On friends and such frivolity— Till Sharlee Weyland’s scolding broke His egoistic vanity, And all-unwished-for friendships woke His slumbering humanity. FOR AUTOMOBILES Lubricates : Burns Cleanly. Write for Booklet. The Common Sense of Automobile Lubrication” cottages for Alcoh: id Drug patient: BRIGIVENS, Stamford,Conn. years ago. barrels a year. Schlitz in Brown Bottles.” Schlitz was brewed first in a hut over sixty Now our output exceeds a million Our agencies dot the earth. More and more people every year are demand- ing Schlitz—Schlitz in Brown Bottles. In our brewery we spend more on purity—in time—in skill— in money—than on any other cost in our brewing. We scald every tub, keg and barrel—every pipe and pump—every time we use it. We wash every bottle four times by machinery. Even the air, in which the beer is cooled, is filtered. Obliged to earn by dint of pen What cash might be procurable, He started in to mix with men And found them quite endurable. As editor he won renown; His high-brow style to particles He smashed, and thrilled that Southern town With Trenchant Daily Articles. In selflessness he soared as high As novelist could raise him, for If you knew what we know about beer, you would say ‘‘ Schlitz— Order a case from your dealer today. See that crown or cork is branded ‘‘Schlitz.”? @ | - The Beer os Me bore another's coward lie— A thing I cannot praise him for. At last he married Sharlee—she's A heroine to hold you, too; And when you read the story, please Remember that I told you to. Arthur Guiterman, EW YORK—A body of plutocrats entirely surrounded by poverty. comicbooks.com