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Life, 1911-07-06 · page 20 of 44

Life — July 6, 1911 — page 20: what you’re looking at

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Life — July 6, 1911 — page 20: Life, 1911-07-06

What you’re looking at

This satirical piece mocks the "Life's Fashion Reform League," a fictional women's organization promoting absurdly impractical fashion designs. The cartoon shows a lion labeled "THE WORKER" being fed a cream puff—a visual metaphor for how these frivolous fashions distract working-class concerns. The text satirizes upper-class women's fashion obsessions through mock-serious descriptions of ridiculous outfits: a "semi-princess polyglot meteor crépe de chine" wedding dress, bathing suits made of seven-yard-long wool, and elaborate hats with three-foot ostrich plumes. The League claims to make American women "independent of all other nations" while actually making them dependent on expensive, impractical designs. The satire targets both wealthy women's vanity and nationalist pretensions. A final note mocks Col. Henry Watterson's proposal to sell the Philippines to Japan, suggesting even serious political matters are reduced to triviality in this society obsessed with fashion.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HB fren hte Giving a Cream Puff to a Hungry Lion reveals the completeness of our methods. Our new santing establishment is now open to our patrons. It is on ne left as you enter Lire Park (formerly Central). We can reduce the weight of any woman in the world at the rate of ne pound a day. No personal sacrifices entailed. You can as ever. No rolling on the floor or rubber underwear. Our method is a secret electrical proc If you are too ht, we can also obtain the cat as much and expensive! ess, and the price is only $100 a treatment thin and wish to increase your w right results Just beyond dressing parlor, In this parlor we have many innovations. We make you rats of any size and weight while you wait, and we can do up your hair for a party or the theater in nine hundred styles. Beyond the hair-dressing parlor is the Mall, where our patrons practice barefoot walking before going on the avenue banting establishment is our new hair. Some of our new bride's costumes are extremely effective We have just originated a new model, which may be worn on the first days of the honeymoon. It is a semi-princess polyglot meteor crépe de chine, with a cowcatcher hat and a black satin trouser effect in the rear, but not enough to attract attention from more than thirty or forty at a time. The whole is covered with whi and is worn barefooted in all parlor cars e with fourreau endings, We furnish bride's traveling costumes for use on any railroad. For the N. Y., N. H. & H. we recommend a steel plating for front and a burnished brass shoulder, with a vacuum cleaner attachment and pink crystal beads on the side, The whole is impervious to rain and soot, and can also be worn in Pittsburg and Chicago. ra Falls and Old Point Comfort we have devised a modest costume of Nile green baroness pongee, with velvet pancls in rear and a chiffon heart set in on the back between shoulders, with passamenterie effect of tapestry on skirt, showing rice fields rowing in distance. The bride carries an imitation bag representing an old shoe, which we sell for only $100 a piece. One of our latest designs for bride’s hats is a ri of Indian feathers, consisting of a band of ostrich plumes three feet in length and arranged like an aurora borealis overhead. The feathers are in all colors of rainbow and look well on Pennsylvania avenue or on boardwalk at At lantic City. Later on we shall offer some new bathing suits. For the present we have what is called the fig leaf embonpoint, con sisting of a lobster red cerise maple leaf effect that is worn simply and unaffectedly, as if you didn’t know it. Others are made of heavy wool, seven yards long and the same wide, for elderly ladies who are afraid of catching cold in the water, Remember that the League is for the sole benefit of Amer- ican women and is designed to make us independent of all other nations. Indeed, France is already beginning to copy us, In the meantime, every woman who reads this should remember that no matter how homely she is, by following our designs she can reconstruct herself 2nd attract the men perhaps by hundreds. The League is based on the funda- mental idea that to interest the men’ you must startle them continuously, no matter how much it costs. Take a look at some of our customers as they walk up and down Fifth avenue every day and you will xlimpse of what we are really doing for this countr Life’s Fashion Reform Li OL. HENRY WATTERSON wants to avoid future trot ble by selling the Philippines to Japan. One of th difficulties of this proposal is that Japan has no money. Japan is trying to save up cnough money for a war. Why not put up the Philippines at auction? comicbook [xu