Life, 1911-06-29 · page 6 of 45
Life — June 29, 1911 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward advertisement for Packard Motor Car Company's service network, published in *Life* magazine. The ad promotes Packard's comprehensive dealer service infrastructure across America and Europe, emphasizing factory-trained technicians, parts availability, and customer support. It highlights a Paris service depot for touring customers and mentions that Packard dealers in "over eighty cities" provide consistent service quality regardless of where owners purchased their vehicles. The only stylistic element is the decorative "Packard Service" header and ornamental border typical of early 20th-century advertising design. The tagline "Ask the man who owns one" appears at the bottom—a famous Packard advertising slogan. This is product advertising, not editorial content or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR ALL THE OWNERS of PACKARD MOTOR CARS and TRUCKS O provide the sinews of Packard service, the Pack- ard shops at Detroit include a distinct and com- plete factory for the manufacture of extra parts. This department supplies dealers and also ships directly to owners on telegraphic order. We can furnish any part for any Packard car that was ever sold. Each Packard dealer carries a complete line of parts in stock and maintains a Service Department with all facili- ties for the overhaul and repair of Packard cars and trucks. The materials supplied by the factory and the working facilities supplied by the dealer are in the hands of men who know their job. Every Packard owner com- mands, free of charge, the services of a factory-trained ex- pert in inspecting his car and making minor adjustments. Packard dealers in over eighty cities co-operate in ex- tending the same service to Packard tourists. A Packard owner receives the same consideration from any Packard dealer that he receives where he purchased his car. For the hundreds of Packard owners who tour abroad every season, we have a.complete service depot and in- formation bureau at 177 Boulevard Pereire, Paris. This depot carries a supply of parts and provides tourists with the same service they have at home and with assistance in such details of continental touring as road informa- tion, shipments, customs, licenses, etc. 1912 car catalog or special truck catalog on request PACKARD MOTOR CAR COMPANY, DETROIT | Wa ea Me Wy I I HA In a i mn mh HALL IUVAUAHATERULTSALL TAPONUNLUUUU AGOGO comicbooks.com