Life, 1911-06-29 · page 4 of 45
Life — June 29, 1911 — page 4: what you’re looking at
What you’re looking at
This is a promotional page for upcoming issues of *Life* magazine. The content announces five special themed editions: 1. **Fresh Air Number** (next week) — targeting farmers and rural life 2. **Boy's Number** (July 13) — depicting various boy archetypes 3. **Her Number** (July 20) — featuring women 4. **Nicotine Number** (August 3) — celebrating cigars and smoking 5. **Deep Sea Number** (August 10) — ocean-themed pictorial content The small illustrations accompanying each announcement reflect the theme (a cherub for outdoors, a boy figure, a woman with hat, a cigar bundle, and a beach scene). This is essentially advertising copy rather than satire—*Life* is promoting specialized issues to attract different reader demographics. The tone is lighthearted and promotional, typical of early 20th-century magazine marketing. Subscription prices are listed at bottom ($5.00 U.S., $5.52 Canadian, $6.04 foreign).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Coming! Ae . Next Week.—Fresh Air Number. Are you a farmer? Then you know the charm (and expense) of life in the country. Incidentally LIFE has a farm of his own for those boys and girls who happen to be detained in the city most of the year. This number will show them where they really belong. Besides, it is a very large first-of-the-month num- ber, rippingly relevant to out-of-doors. Boy’s Number.—July 13. Every kind of boy will be depicted in this number, from the goody-goody to the awful bad boy, who grows up to be some- body or other. Boys! You can’t resist them. Your boy is there! Her Number.—July 20. Have you ever heard of Her? Whois she? She may be your sweetheart, your wife or your affinity. You'll know when you see this number. No woman who ought to be there is omitted from this transcendentally terri- fying number. Nicotine Number.—August 3. Every smoker will at last come to hisown. Filled with pure Havana jokes, with a wrapper by Anderson, in colors, that will produce the best reverie you ever had. Deep Sea Number.—August 10. Brimful of briny, brilliant and beautiful outbursts of pictorial and On all News-stands literary spray. Every wave has a crest of its Every Tuesday own and every sea gull soars, and the deep sea’s 10 cents rife in this August LIFE, while the ocean reads (and roars.) A midsummer number that will cast a rainbow over your storm cloud. Subscription $5.00 Canadian $5.52 Foreign $6.04 comicbooks.com