Life, 1911-06-29 · page 35 of 45
Life — June 29, 1911 — page 35: what you’re looking at
What you’re looking at
This page contains **advertising and humor content**, not political satire. **Main Advertisement:** Schlitz Beer dominates the right side, emphasizing that brown bottles protect beer from light decay. The ad claims Schlitz has been brewed for 60 years and now produces over a million barrels annually. **Humor Content:** The left side features two jokes: 1. **"Figured the Wrong Way"** — A math problem joke about two fishermen who miscalculate earnings from selling cod. The punchline: one fisherman was "figuring on salmon" instead, explaining his inability to solve the problem. It's a straightforward wordplay joke. 2. **"What's Billy Mosquito So Stuck Up About?"** — A cartoon joke where a mosquito won a "rough-riding contest" by staying on a man for eight minutes. It's a visual pun playing on the term "rough-riding." The page also advertises Long Island vacation destinations and a Life magazine picture catalog (160 pictures for 25 cents). No political commentary or social critique is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ab JideJ8,2 would enjoy k that tells you on Care fishing, the is summer, "Tes free, EAU on, Mass, ve ey ble ~) ain IDEAL VACATION ENVIRONMENTS The Surging Pletarseaue Placid Lakes Rolling Woodlands LONG ISLAND’S THE PLACE Whether you want to “rough it’ along the shore of one of the many beautiful bays; enjoy the plain and restful life of the hilly farming sec- tion; or the gaiety of the seashore and lake resorts, you're bound to find the sort of vacation environments you're Icoking for on Long Island. Send ten cents postage to the Gen’! Pass'r Agt., Long Island R. R., Room 321, Pennsylvania Station, N. Y., for copy of book, “Long Island Resorts.” least resistance. Figured the Wrong Way “Two old salts who had spent most of their lives on fishing smacks had an argument one day as to which was the better mathematician,” said Ge Wiedenmayer the other day. “F the captain of their ship proposed the following problem which cach would try to work out: ‘If a fishing crew caught soo pounds of cod and brought their catch to port and sold it at 6 cents a pound, how much would they receive for the fish?’ “Well, the two old fellows got to The first Schlitz | 60 years ago. exceeds a million barrels a year. Order a case from your dealer today. | See that crown or cork is branded “‘ Schlitz.” The Beer 160 Pictures for 25 Cents work, but neither seemed able to master the intricacies of the deal in fish, and were unable to get any answer. “ At last old Bill turned to the captain and asked him to repeat the problem. The captain started off: ‘If a fishing crew caught 500 pounds of cod and—-.” “*Wait a moment,’ said Bill, ‘is it codfish they caught?’ “*Yep,’ said the captain. “*Darn it all,’ said Bill. ‘No wonder I couldn't get an answer. Here I've been figuring on salmon all the time.’” A MISS 15 WORSE THAN A MILE Make Your Home More Attractive Send twenty-five cents for LIF E'S handsome _ 130-page_ catalogue | showing miniature reproductions of pictures for framing, ranging in price from twenty-five cents up to $2.00. If, upon examination, you think the catalogue is not worth price, we will return the money. Send in stamps or cash to Life, 17 West 31st St., New York anlight gro Many Americans prefer beer in a light bottle. Most brewers follow the course of Light starts decay even Dark glass gives protection against light. | Schlitz is sold in brown bottles, to protect | its purity from the brewery to your glass. was brewed in a hut over Now our agencies dot the earth. Our output If you knew what we know about beer, you would say, “Schlitz—Schlitz in Brown Bottles.” That Made Milwaukee Famous “WHAT'S BILLY MOSQUITO SO STUCK UP avout?" “WON THE MEDAL AT THE ROUGH-RID- ING CONTEST. FOR EIGHT MINUTES.” ws the in pure beer. 2 STAYED WITH MIS MAN comicbooks.com