Life, 1911-06-22 · page 6 of 44
Life — June 22, 1911 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. It features a testimonial letter from Broadway Automobile Exchange (located at 1769-1703 Broadway, New York, dated 5/17/11) addressed to Packard Motor Car Company in Detroit. The letter states: "We find that used Packard cars bring higher relative values and sell more readily than any other make of cars." Below this is an advertisement for Packard Motor Cars from 1912. **The "Supreme Verdict" headline** frames the endorsement as authoritative judgment—using the language of legal verdicts to suggest that even used-car dealers prefer Packard vehicles, implying superior quality and resale value. This is a straightforward commercial advertisement using testimonial marketing, not political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
on ALA HAE ENE ATT ally Hall, dah (() DI it 4 [ie mm ooh ihay rN Ht vie aa 0 ti BROADWAY AUTOMOBILE EXCHANGE, INC. \ TOT Puones Cotumsus 6203 & 6204 Packard Motor Car Co. of N. Y. Gentlemen: TERETE We find that used Packard cars bring higher relative values and sell more readily than any other make of cars. Yours vory truly BRO, JAY AUTOMOBILE EXCHANGE, Tee. AANA A NA AT SE ONAN AA NN NH MAE NEA HN ON AN PTR LT TET GG E E Ee iF -| E E E E H = E | E 1] E EI EI EI | E H HI EI EI EI 5 | = Ee Ee H i H e ; UO A ee TA TN A A A comicbooks.com