Life, 1911-06-22 · page 35 of 44
Life — June 22, 1911 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. It contains three distinct advertisements: 1. **Mailliard's Cocoa** (top left): A product advertisement emphasizing cocoa as a refreshing summer beverage, with sample availability. 2. **Martin & Martin Bootmakers** (top right): A shoe company advertisement highlighting custom-quality ready-to-wear footwear, particularly fashionable golf, tennis, and yachting shoes for affluent customers. 3. **Life Prints for Automobilists** (bottom): The magazine itself advertises photogravure prints featuring automobiles and humorous driving scenarios (like the "shay, choofer" exchange about taxi fare). These prints are marketed as affordable den decorations. The automobile-themed prints represent early 20th-century humor about emerging car culture. The "shay, choofer" dialogue satirizes working-class taxi drivers and passenger disputes—contemporary social friction as automobiles became common urban transport.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ARTI ARTI BOOTMAKERS FOR MEN & WOMEN. The Martin & Martin Shoe Service gives you all the advantages of a Custom Service, yet the Shoes are ready-to-wear. Thousands of our customers have found that Martin & Martin fashionable footwear for men and women gives more style, more We : comfort—for a longer length of time than any kind they had ff i send . , . H ever worn, Grack ~ Seekers > Soe ee i The Thomas Cort Hand-Sewed Shoes which we represent are of repaid Lik oh N S| custom quality in every detail They are sewed over custom a, Ik shoo! where every ehoe is individually cut, aueceabled and sewed by HAND Among the Summer m Unctly modish styles in oxford fashtonable Golf, Tenuis and ¥. Vhite Buckskin, with cork-and.rubber soles—are unusually light In weight and non-slipping, which means ease and reailiency in walking, and ensures accuracy w your stroke, Upon request, we will send our Style Brochure, showing our latest models for Street, Dress nnd Sport, with particulars describing our Shoe Service-by-Poat, All fittings’ are carefully recorded, so. th future onlers are correctly filed. Custom department tn connection. Priced at $7 upwards MARTIN & MARTIN An appetizin aa Boo \ Y roth apretisiog | By dyiaert . , otmakers for Men and Women cup fora summer | |) | tried Maillard’s | URS NEW. YORK: 1 East 3sth Street afternoon when a Vanilla Chi CHICAGO: 183 Michigan Avenue = heavy meal is not lateyou've miss- needed. Highly eda treat. A : a 5 mr rare recommended for delightful ‘and ¥ : fovalids and chile digestible food a 0 Samplecan drink, The tne Maillard’s Cocoa, vanilla bean free on request. flavoring. nly fed. pod ion are AV hag nd Life Prints ress for ide 4 = ea) Je 4 ly san A a Automobilists All printed in genuine photogravure — that is, hand printed from hand lan, : “ete Nie etched copper plates. “Shay, choofer, how much do Towe you?" - . “Seven dollars and fifty cents, sir” zed yun ‘ _— 4 : “Well, shay, back up Ull you come to thirty Shkighavire, 13446 x ie le: [60 vente: your den or study. Photogravure, 12x!41n, cents, lan, Conrgtt 19 by Lite Pabtabing Compaey Printed on plate paper, ae 4 bat ready for framing. of ‘ Upon receipt of your ‘te remittance the picture or | si . 4 had y, pictures you select will be sent, carriage prepaid, to any address. LIFE PUBLISHING COMPANY 17 West 31 Stree TROUDLE WITH THE SPARKER 7 West 31 Street nch. By Balfour Ker New York Photogravure, 20x 15in. $1.00. Photogravure 1334 x 16 in. 30 cents, comicbooks.com