Life — June 15, 1911 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HE Americans by reputation are pretty shrewd buyers. By instinct they look at everything from a commercial standpoint. Not fads and fancies. their minds run facts and figures. In When they make an important purchase, their judgment makes the choice; not some whim or pretty picture. It is for just this reason that more Overlands are bought than any other car of their type on the market. It does not take a ve the price in the world. 20,000 lots than in 5,000 lots. 5,000 cars a year. His competitor makes 20,000 during the same period. tH cost of an automobile includes at least as much for non-productive labor as for productive. advanced commercial mind to figure out why the Overland is the best car for ‘o start with, everyone knows that it must cost less That applies to the manufacturer of anything. _ One maker manufactures tis a er car to build cars in dmitted that the factory By non- productive is meant the foremen, superintendents, bookkeepers, clerks, general office force, and others necessary to superintend the productive labor, that of the workmen who actually make the goods, Assuming that the non-productive and overhead charges in a factory amount to $1,000,000 per year, and the product of that factory is 5,000 cars, it will be seen that the cost per car for these two items alone will be $200, but if that factory makes 20,000 cars, the cost per car is only $50. Everyone knows it costs more per ton to buy coal in single tons than by thousands of tons. That same principle applies to all merchandise, whether it be for steel, leather, wheels, hair for upholstery, tires, springs, etc. Therefore the manufacturer making 20,000 cars can naturally sell his product for less than he who only makes 5,000 cars, because he buys to better advantage. manufacture 20,000 cars must be and all other labor-savin; too costly to be practical All parts must be exact, possible. Still another feature, and that is the fixed indebtedness, bonded and otherwise, of the various manufacturers. The fac- tory without that indebtedness necessarily carries less overhead expense, since the interest on bond issues and preferred stock must be paid, and all of which increases the cost per car, for which the buyer pays. The Overland is made by the Willys-Overland Company, which is owned by one man, John N. Willys. It has no bonded sndebtedness, the stock is all held by him; he dictates its policies, oversees its methods, and is nearer the dealer and the ground than any other automobile manufacturer. Itis f pasttire fact that the Overland at $1,600 is the equal of any $1 car on the market today. It i le of just as fine mat —just as accurately produced—just as thoroughly finished as well appointed. In fact if you will take the specifications of our Model 52 and compare them item for item with any $1,800 car made you will quickly see how $1,600 will buy as much if not more than $1,800. Our dealer is waitin, to go further into these facts with you. He will be glad to call with an Overland and let you_look it over and make some comparisons. Write us for an Overland book. Ask for catalogue D26. The Willys-Overland Company, Toledo, Ohio Model 52 118 inch wheel base; 40 h. p. four-cylinder motor; Bosch mneto; tires 34x4; pressed frame; handsomely finish- $1,600 ed body with fore-doors; shift- ing levers and door handies inside; trimmed with best hair and finest leather comicbooks.com