Life, 1911-06-08 · page 35 of 44
Life — June 8, 1911 — page 35: what you’re looking at
What you’re looking at
This page combines editorial content with advertising. The left side features a small satirical cartoon about changing childhood: a woman holds a child on her lap, with text joking that what was once called "mother's lap" is now called "mother's knee"—a gentle jab at how times and language have shifted. The main content is a Standard Oil Company advertisement for Polarine motor oil. The ad uses a diagnostic flowchart (top to bottom through engine cylinders) to explain engine problems, concluding that proper lubrication prevents carbon buildup. A photograph shows people in an early automobile. The "Life" nameplate advertisement on the left promotes the magazine itself as an inexpensive, permanent household item bringing "continuous joy." This reflects early 20th-century automotive culture when engine maintenance and proper oils were novel concerns, and when Life magazine positioned itself as essential reading for modern American households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“P11 Be Bound” Said LIFE, and he was. In this form LIFE has a perma- : : IRACE back your automobile diffi- nent place in every household. Sis ant es ail eee eee The cost is trifling, the result ‘ of them in the cylinders, a 3s Tot | i Trace back cylinder troubles — pound- a continuous joy. Write us or ing, misfiring, etc.—and you will usu- . : ally find a deposit of carbon, for full informat lon. Trace back the carbon deposit and you will find the fault in the lubricating oil. | There you have the cause of most gas LIFE engine difficulties. Fives wgeats After several years of painstaking 17 West 31st Street, effort we have produced an oil that New York | marks a distinct advance in gas engine lubrication. This oil practically eliminates the most frequent cause of gas engine troubles—carbon deposit. The oil is called Polarine. Polarine Oil maintains at all times an elastic film between the moving surfaces. It flows freely at all speeds and all temperatures, It does not get too thin at high temperatures, nor congeal at zero. laid The Polarine brand covers: Polarine Oil, sold in sealed cans, gallon and half-gallon sizes ; or in barrels and half-barrels, Polarine Transmission Lubricants, in three consistencies for transmissions and differentials, sold in cans of convenient size; also in barrels and half-barrels. Send to our nearest _Polarine Cup Grease and Polarine Fibre for “Polarine Grease, the latter of high melting point, partic- | Becncy : ularly adapted for use on universal joints. Sold Pointers.” It includes jn round cans. hints on lubricationand —y iberal use of Polarine Lubricants will save the causes of engine you many embarrassing delays and lengthen the troubles. life of your car. Standard Oil Company (Incorporated) “Mother's lap” it used to be, Things have changed, as here you see; Tweedle-dum turns Tweedle-dee, Now they speak of “mother's knee.” OOOO 1s comicbooks.com