Life, 1911-06-01 · page 7 of 52
Life — June 1, 1911 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or political commentary. The main feature is a Goodyear tire advertisement for their "No-Rim-Cut Tires," which claims to offer "Twice as Much for Your Tire Money." The ad uses technical diagrams comparing ordinary clincher tires to Goodyear's design, emphasizing that the tires are oversized by 10%, can't be rim-cut, and therefore last longer and cost less overall. The left side contains unrelated content: a car signal advertisement ("This Is the Perfect Motor Car Signal") and a brief humorous story titled "Logical Theology" about a racial stereotype and religious debate. Below is another advertisement for Cott's Cigars. There is no political cartoon on this page—it's essentially a commercial publication page from the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Pleasing Tone An Insistent Warning n= $8.00 = $9.00 COMPLETE DEALERS EVERYWHERE be catalogue 11 09 Accestortes you need for sour car THE RANDALL-FAICHNEY CO. $10.00 Logical Theology A negro known as “ One-Eyed” Wall- ig was, ani probably is now, a wacker in Virginia. His ideas of the- ogy and huni nature were often very , as the following anecdote may reve, A gentleman thus accosted the old Packer one S yt nderstand you believe vs seven devils. Now rove that, I'd like to Yd you ebber read in de ben debbles were cast gdalen?” heard of that; but what ext 'er Mary “Oh, yes, I dees that pro “Did you c!'cr hear of 'em bein’ cast St of any od.) > woman, ?" and the dd man assuni a wise look. “No, T nev. > di “Well, den, sah, de odders has sure tet 'em yit!"-—)outh’s Companion. -LIFE: Goodyear No-Rim-Cut tires have become the sensation. Over 600,000 have now been sold. Last year our tire sales trebled because of this tire’s popularity. This year, 64 leading moter, car makers have contracted for these tires. The present demand is twice that of last ycar—six times that of two years ago. Our enormous plants are run night and day, with three shifts of men, to supply it. All because these tires now cost nothing extra, and they cut tire bills in two. Goodyear No-Rim-Cut Tire This is the tire as it fits any standard rim. Com- pare it with the clincher tire fitted on the same rim. See picture in next column. The removable rim flanges are simply slipped to the opposite sides of the rim. | Then they curve out- ward instead of inward. The tire, when deflated, rests on a rounded edge and rim-cutting is made impossible No-Rim-Cut tires have no hooks on the base. They do not need to be hooked to the rim, No tire belts are needed when you use these tires. There is nothing to “freeze” into the rim flange. The reason lies in 126 braided wires which are vul- canized into our tire base. That makes the base un- stretchable. The tire can't come off until you remove the flange, because nothing can possibly stretch it. We control this feature by patent. It is the only prac- |tical method yet devised to {make an unstretchable tire base. Branches and Agencies in 103 Principal Cities Canadian Factory: Bowmanville, Ontario (j00DYEAR No-Rim-Cut Tires With or Without Non-Skid Tread Twice as Much for Your Tire Mone Tires That Can’t Rim-Cut- Tires 10% Oversize Ordinary Clincher Tire With the ordinary tire—which must be hooked to the rim—the rim flanges are set to curve inward. You can sce how the flanges dig into the tire—how they rim-cut a punctured tire Look again at the pictures _ Note how No-Rim- Cut tires begin to flare right from the base of the rim, Because of that flare we can make the tires 10 per cent. oversize. And we do it without extra charge. That means to per cent more air—to per cent. greater carrying capacity. And that, with the aver- age car, adds 25 per cent to the tire mileage. That 10 per cent. oversize takes care of the extras —the top, glass front, gas tank, etc. It saves over- loading, saves blow-outs. Nine times in ten a tire without it carries too much load. These two features together—No-Rim-Cut and oversize—under average conditions cut tire bills in two. Yet they cost nothing extra now. Isa tire like that worth asking for when other tires, at an equal price, do only half as much ? So many men think so that the demand for these tires has become over- whelming. Enough have been sold already tv equip 150,000 cars. The demand has doubled in the past few months. Our Tire Book, based on 12 years of tire making, tells many facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, WAYNE STREET, AKRON, OHIO We Make All Sorts of Rubber Tires Main Canadian Office: Toronto, Ontario ja His Threat to a Conductor Some time ago a man at Ypsilanti, Mich, became crazed on the subject of hypnotism, and was sent on a Michigan Central train to an asylum. When the conductor asked for tickets the crazy man began telling him of his hypnotic owl Il hypnotize you,"” he said. “Fire away,” replied the conductor. The man made several passes before the man’s face. “Now you are hypnotized,’” he said. | nformation in regard to ‘Shores Lake Champlain Prices $7 tampe for mailing, Address, fum- % 385 Rroadway, New York. The conductor looked the part the best he could. “You're a conductor,’ said. the hypnotist 1055 “That's right," replied his victim, “You're a good conductor,”’ went on the hypnotist. “Right again," said the conductor “You don't smoke, drink or swear at the passengers. In fact, you do not steal a cent.’” “That's right,”’ ductor. ‘The hypnotist eyed him for a moment, then said: “What an awful fix y left you in this condition asserted the con- "d be in if I The Wasp. “Wir are her days at home?” “Oh, a socicty leader has no days at home any more. Nowadays she has her telephone hours.”—Smart Set comicbooks.com