Life, 1911-06-01 · page 52 of 52
Life — June 1, 1911 — page 52: what you’re looking at
What you’re looking at
This is a Kellogg's cereal advertisement from Life magazine (June 1, 1911), not political satire. The headline "Won its Favor Through its Flavor" frames "The Chase"—an illustrated scene showing figures pursuing a box of Kellogg's cereal as if it's a prized object worth chasing. The advertisement uses humor to suggest Kellogg's popularity is so compelling that people eagerly pursue it. The descriptive text emphasizes the product's quality: corn flakes toasted to "delicate brown," positioning Kellogg's as the superior, "genuine" breakfast food. The signature authenticates the product against counterfeits. This is purely commercial advertising using playful imagery to create brand appeal, not commentary on contemporary politics or social issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Juve 1. 1911 Light, crisp, deli- cious flakes, made i from the sweetheart of the best white corn | and then toasted to a delicate brown. That's the kind of goodness that has made Kellogg's the most popular break- fast food the world has ever known. Get the genuine. NONE GENUINE WITHOUT TIIIS SIGNATURE Un Kellogg comicbooks.com