Life, 1911-06-01 · page 31 of 52
Life — June 1, 1911 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial satire. The dominant content is a full-page ad for **Colt Automatic Pistols**, emphasizing that the U.S. Government has just officially adopted the Colt as its standard military sidearm. The ad's rhetorical strategy exploits government endorsement as proof of superiority, claiming the Colt is "the PROVEN STANDARD of the FIREARMS WORLD" based on official testing reports highlighting reliability, durability, and accuracy. It promises "over 6000 consecutive shots" without jamming—a performance claim designed to appeal to military and civilian buyers. The left column contains fiction text (appears to be a serialized story, unrelated to the advertisement). Below is a smaller ad for "Old Town Canoe." **Historical context**: This likely dates to the early 1900s when the U.S. military was standardizing the .45 caliber Colt 1911 pistol. The ad leverages government authority to market a private commercial product, a common advertising tactic then and now.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
hrew back her head eyes after the manner of the celebrated paintin; legend—"' Hot “Well Done, : “ Immediately,” Ten Minotes,” ete Ge began 10 move her fect slowly ges the pe Is, her fingers glancing get the Keys with a scarcely noticeable 1, faint melody stirred ng of Saint-Saens. It as it rose and fell in re to its close when the ded a chime and from le of the instrument, on tc, two plates of oysters lipped easily to place on pitetions, she t gi cased b $a Cecilia ba key re its c she reversed a lever vclody to a merry little ler hands nimbly touched we treble no'es with a thrill—and it qeeed a8 though shepherds’ pipes were the sings of birds in the trees. lightful harmony as with chiming, a broiled spring wiey appearc on its heated slab and ek into plice on the serving table ed quickly by the peas, the soumé olives and a salad, with still a-quiver from the in- ger tune. y roe in a puther deep ha look of perfect content she touche a stop here and there. gan soniething from Butterfly, her y ported and her eyes alight. she hal heard a rushing of great t the balcony entrance; then a sash panels slid apart, but move if she would com- One false note would She knew Philip stood he picture before hiv ndow softly. music rose and sobbed and sang ch the room until, with a note of sweetness, it grew softer the marrons in cream, of champagne in its silver sh of black grapes slid the stand, a few deep chords from her fingers faltering on turned her still radiant ed softer wih a hottl pi and a henselves 0 There we He i keys as was in his ly she drew away, a little upon her brow. But her She had decided 1 to the supreme test noment she res, Sud ae of thou ts were tr unphant, ts pat her ha forming canon chubail you wish it. easy prey every year, Do you No one? TOWN CANOE CO., 186 Middle Street, Old Town, Maine Agente alt Places. REASON: (Exactafrom Oficial Report) “The Colt is superior, because itis more reliable, the more endurin ... and the more accurate.” “The Colt Pistol em- bodies all the features con- sidered essential, desirable and preferable by the Board.” The Colt is adopted in consequence of its marked su- penority to any other known pistol. THIS DECISION Settles the Question of Automatic Pistol Supremacy No matter what other manufacturers may claim, the COLT is the PROVEN STANDARD of the FIREARMS WORLD! Send for Folder No. 6 It gives FACTS, not theories, COLT’S PATENT FIRE ARMS MFG. CO. Automatic Pistol Just adopted by the U.S. Government! consecutive shots fired from this pistol in one test without a jam, mishre or bites part! A PERFECT Make canoring tripe your weet end and every day recreation this year, Canoeing ithe man popular, healed She the sommet months — the aj h molet seated herself again, and with an power and inspiration brought the depths of the kitchenola # strains of “The Lost Chord throbbed through liver Hinkle precipitated he last “amen ariment, » of flaky bisewts upon the tat ip raised one and tasted it re He was pale and bie eyes wer with memory whiny icbooks.com