Life, 1911-06-01 · page 2 of 52
Life — June 1, 1911 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **straightforward commercial advertisement** for Coca-Cola. The page features a vintage suitcase covered with travel stickers and a compass rose, promoting the product's ubiquity during travel. The ad's messaging is entirely earnest: Coca-Cola can be found "North, East, South or West" and appeals to "all classes, ages and sexes." It positions the beverage as a comfort during vacation and upon returning to work stress. The only notable element for modern readers is the **5-cent price point** and the explicit claim that Coca-Cola is universally consumed across all demographics—a marketing assertion rather than satire. This reflects early 20th-century American consumer culture and the brand's expansion strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Post Ofc Cass Mal Suter” Wherever / North, East, South or West, you will find Coca- Cola. And find it the beverage that everybody (all classes, ages and sexes) drinks and likes. So don't forget—while you're waiting for your vacation time to come around, make the best of heat and weari- ness and impatience by treating yourself to When you're on your vacation, put an edge to your \ enjoyment—with Coca-Cola. When you get back and ‘ _ the return to a burdened desk or an upset house — you mentally and physically, remember that | Coca-Cola is Delicious---Refreshing---Thirst-Quenching \ ; Send for = 5e Everywhere 4° whenever our interest- > ; ing booklet, ~““ ). THE COCA-COLA COMPANY << yOu sec’ ap “The Truth mm, Atlanta, Ga. Arrow think About Coca-Cola” ” : 5 of Coca-Cola comicbooks.com