Life — June 1, 1911 — page 10: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Runabout, 20 H. P., 4 cylinders, sliding gears, Bosch magneto; fully equi doors, gas lamps and generator, three oll lamps, horn and tools—$7! The 1912 Fore-door Runabout Fully Equipped GUARANTEED FOR LIFE with top, windshield, F. 0. B, Detroit: F. O. B. Detroit All prices include complete equipment We believe that in this new 1912 fore-door Hupmobile, fully equipped for $750, you get infinitely more than you have ever even been offered before. We have always asked you in the past to compare the Hupmobile with the costliest cars of largest size; and we shall never recede from that position, But in order that you may be quickly convinced, we are willing that you should set aside. for a moment, the question of quality. We are willing that you should forget the twenty-eight important improvements incorporated in this new car, and printed on this To get down to bedrock—pick out any car of lower price, and add to that price the money value of the 1912 equipment of the Hupmobile. When you've made it plain to yourself that even in point of price this new car is the most extraordinary thing that has ever happened in motordom, get back to the only question that counts- the ques- tion of quality--and study this page to see what your Hupmobile dealer offers you. Into each and every Hupmobile model for 1912 have been incorporated entirely new elements of value. The legitimate savings of an immensely increased production—these are passed on to you in the form of a structural, mechanical, and incidental equipment, never before offered in a carat anything like this price. Study the list of 1912 improvements. Consider what you get and what you pay. Remember the flawless. reputation of the Hup mobile—its immense popularity not only with men of inoderate means, but men of wealth and experience in every community. 1912 Improvements An auxiliary inverted top-leaf spring placed between the frame and rear spring, to prevent listing of body. Old ball-bearings back of driving pinion replaced with Timken bearings. Four pinions instead of two on the differential. Rear axle shaft tapered into and keyed onto the wheel—cannot work loose. Ball-bearings on either side of differential replaced by specially designed Hyatt roller bearings. Axle shaft babbitted near brake, so that no grease can escape. Ten-inch double internal expansion brakes instead of eight-inch. Adjustable ball housing for universal joint. All spring hangers fitted with oilers. Timken roller bearings on iront wheels. Supporting seat for front spring. All springs made of Vanadium. New pressed steel radiator, lined with brass, with 33 1-3 per cent. more efficiency in cooling. Improved water outlet to engine. Radius rods have square lock nuts on transmission ends, to make them more easily adjustable. Double springs on the foot brake pedals. Steel flywheel guard, Hupp Motor Car Company, 1231 Jefferson Avenue, 1058 New square dash and hood ledges of natural walnut. : Nine-inch mud guards instead of six-inch; and mud shield: completely 4 closing space between wheels and fenders. Running boards of pressed steel, supported by two drop Magneto encased in a Rubbertex cover. Hub caps of real brass; stronger and better. Large timing gears of bronze instead of fibre. 7 Valve adjusters on all valves maintain timing longer unc make timing quickly adjustable and prevent engine creasing, All cast-iron used on the car sand-blasted to give smoother grit out of gears and bearings. c Improved Breeze carburetor swill not leak, and is accur adjusted. care Cam-action oiler on the engine regulated with the throttle <ad gives Ls tive feed. You get moze oil as you need it and a_the engine power, This feature peceliar to high priced cars of foreign Inside drive on the side-door models. 5 ie Fore-doors included as regular equipment with no extra charge; windshield, and ges lamps and generator. Detroit, Michigan forged iross