Life, 1911-05-25 · page 5 of 42
Life — May 25, 1911 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It's a full-page advertisement for the Commer Truck, published by Wyckoff, Church & Partridge, Inc. in New York. The ad uses a sales argument rather than humor or satire: it encourages potential buyers to consider the truck's long-term value and durability. The headline "Think of the truck ten years from now" emphasizes longevity and depreciation rates. The image shows a Commer delivery truck (carrying pianos) from the early automotive era. The ad cites an example of a truck driven 290 miles on 35 gallons of gasoline to demonstrate fuel efficiency. There is no political cartoon or satire present on this page—it's straightforward commercial persuasion aimed at business purchasers considering motor-truck investment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Think of the truck ten years from now. OU will realize your need for a motor-truck some day. But before you decide which make you will buy, think what condition that truck will be in after ten years of hard service. Think over it well, because the worth of any truck must rest largely on how rapid is its depreciation. Insist that motor-truck makers show you records. Not one or two, but a good number covering a sufficient period of testing. The Commer Truck can show an unusual number of remarkable records. In reality we cannot tell how long a Commer Truck will last because not one has ever worn out. Every one of the first lot of Commer Trucks made seven years ago remains in successful service to-day. A good number have covered over 200,000 miles. Judging from the average condition of the many sever year old mer Trucks we have seen, we can prove the life of a Commer is practically indefinite provided the maintenance is continued in an efficient manner. We can prove the Commer is the most economical high-duty motor- truck when considered as an investment expected to bring consistent returns for years to come. In a recent letter, Mr. Chas. Jacob advises us that during the week of April 17-22 the abooe Commer sn ran 290 miles on 35 gallons of gasoline or about 8.3 miles to the gallon. The Commer Truck On the books of the parent plant in Luten, England, there i ahae haa ret changed to any ther track ince the” rs : tor true! ying is too inesslike @ proposition to enable us to ike such record unless the Commer Truck gave most postive worth. = : Tt took us two years to. make up our minds that the Commer Truck was the best high-duty motor-treck in the world's market were in the same position you are in—we were buying, We brought all cur ten years of experience in automobiles to bear in tnahing the selection right. We scrutinieed records and mechaniame with the greatest care for the very good reason that we could take no chance of jeopardizing our estab- lished reputation and yearly business of $2,000,000. For nine whole months before our final decision to take the Commer, we put 4315 ton model through the most racking tests we could think of, During those fine monthe of severe daily testing the repair expense was absolutely nothing pope Ba those two years If you are considering or buying motor-trucks and basing your decision on a tens yearsirom-now viewpemt, we can give vou a concrete idea ol Chet a Commer Truck will save you. We will gladly back this by an actual demonstration, We will do no theorizing, no generalizing. We ask you to get in touch with us because we shall confine ourselves strictly to facts which will concern you~ not us. Address our Department "C.” WYCKOFF, CHURCH & PARTRIDGE. IX BROADWAY AT 56TH STREET, NEW YORK The Most Complete Motor Service in America We shall be pleased to negotiate for the Commer Truck agency with dealers in other large cities comicbooks.com