Life, 1911-05-25 · page 35 of 42
Life — May 25, 1911 — page 35: what you’re looking at
What you’re looking at
This page contains **three separate advertisements**, not political cartoons or satire. **Left side:** Martin & Martin Bootmakers advertises custom-fitted shoes ($7 upward) for men and women, emphasizing quality hand-sewn construction and a mail-order "Shoe-Service-by-Post." Below that, Usher's Whisky promotes its product in a black bottle with green stripe. **Right side:** Abbott Motor Company advertises the "Bull Dog" automobile—a $1,500 car undertaking a 100,000-mile journey along the Mexican border to demonstrate durability and reliability. The company emphasizes it offers "four thousand dollar car" quality at a lower price point. The Mexican border reference likely reflects contemporary interest in Mexico during the 1910s (possibly related to border tensions or Pancho Villa's activities), which would have made such a publicity stunt newsworthy. The "Bull Dog" name suggests toughness and dependability—marketing language typical of early automotive advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MiasriN | BOOTMAKERS FOR MEN & WOMEN You can now get fashionable ready- to-wear Shoes that fit and feel as if they were made to your measure. & Martin Shoe Service for Men and Women is al. Filling, as it does. a long-felt want, this ser- ed by thousands of discriminate dressers throughout he 3 Cort Shoes, for which we are representatives. are strictly Hand-Sewed, over custom lasts, of the very finest selected showing for Spring wear many new and distinctly s. in Oxfords, Pumps, Golf, Tennis and Yachting plain, brogue and west-end foxings. uest_ we will send our Style Brochure, showing the { smartest models for Street, Dress and Sporting wear, culars regarding our unique Shoe-Service-by-Post. You Aly open an account by furnishing usual references, All recorded, so that future orders are correctly lepartment in connection. Priced ot $7 upword MARTIN & MARTIN Bootmakers for Men and Women New York: 1 East 35th St. Chicago 183 Michigan Ave Ask for the Black Bottle with the Green Stripe eT RAILS Watch The Abbott-Detroit “Bull Dog” Now Enroute Along the Mexican Border A stock car on a journey of 100.000 miles Never before has any car under- taken a journey of such magnitude. So great a task has been considered impossible even with the highest priced cars. Qver a quarter of the trip already covered and the car running better every Ye All Abbott-Detroit cars are Bull Dogs for getting it. “At home in the city, mountain or plain. A fifteen hundred dollar car with the appearance and characteristics of a four thousand dollar car. {you are looking for quality, workmanship and finish in a car then see an Abbott-Detroit olor: you The $1500 Motor Car and for sticking to dak 4 J comicbooks.com