Life, 1911-05-18 · page 42 of 42
Life — May 18, 1911 — page 42: what you’re looking at
What you’re looking at
This is primarily a **Kodak camera advertisement**, not political satire. It depicts a woman on a sailboat, gazing out at the water while holding camera equipment, symbolizing leisure and outdoor adventure. The ad's message: Kodak cameras enable people to document their recreational activities and preserve memories. The tagline "All out-doors invites your Kodak" suggests photography should accompany any outdoor experience—sailing, hiking, etc. The copy emphasizes the "pleasure" throughout photography's lifecycle: taking pictures, developing them, and owning the finished prints. This reflects early 20th-century camera marketing that positioned photography as an accessible hobby for the affluent middle class. Price points ($5–$100 for Kodaks; $1–$12 for Brownies) indicate Kodak offered cameras across different economic levels, democratizing what had been an expensive pursuit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
May 13. 1911 All out-doors invites your Kodak Let Kodak keep a picture record of your every outing. ‘There’s a new pleasure in every phase of photography—pleasure in the taking, pleasure in the finishing, but most of all, pleasure in possessing pictures of the places and people that you are interested in. KODAKS, $5.00 to $100.00. BROWNIES (¢hey work like Kodaks), $1.00 to $12.00, EASTMAN KODAK COMPANY a a ll ROCHESTER, N. Y., The Kodak Cit comicbooks.com