Life, 1911-05-18 · page 35 of 42
Life — May 18, 1911 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising-driven**, dominated by a large Matheson automobile advertisement featuring a luxury six-cylinder car. The ad's headline challenges competitors, claiming the Matheson "Silent Six" has won more first prizes in contests than any rival six-cylinder vehicle. This reflects early automotive industry competition through racing and performance demonstrations—a common marketing strategy when automobiles were still novel luxury goods. The page also contains **period humor and satirical content**: a brief joke about mishearing the name "Spiffkins," and a section titled "Thoughts on the Sex" offering cynical observations about women—typical of the era's gender commentary in magazines. Supporting advertisements include tire repair products (Shaler Vulcanizers) and playing cards, reflecting typical consumer goods of the 1910s-1920s era. The content overall represents early automotive advertising culture and period social humor rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motoristsl | Careand! E you have ever been up Reps dair against tire troubles, or if you suspect that your tires aren't lasting as long as they ought to, you will be vitally interested tn the handbook, “Care and Repalr of Tires" Two experts spent over six months collecting every scrap of avalla- ble Information that would in any way Increase tire service and lessen tire troubles. ‘This {nformation has been dolled down and put in a most concise and Interesting form, and 1s considered so authentic that both American and foreign auto journals have quoted It as tire authority, We do not hesitate to say that 1t 1s the most valuable publication ever tssucd for the owner of an automobile, SHALER. VULCANIZERS ELECTRIC OR ALCOHOL HEATED Besides a remedy for every tire emergency, the book con- tains a description of these famous vulcantzers for Motorists. It tells how they make one Ure outwear three by keeping casing cuts scaled up, thus preventing fabric detertoration— dow they repatr any tear, slit, or puncture in an Inner tub repalr bills 75%. They cost from $10.00 to $25.00— one new Ure. ‘They are heated either by elty clee= ing current of by an alcohol torch, Any one can kara to operate one In ten minutes. If definite {nformation on how to cut down your tire Bills ine tureitt you, send for a copy of "Care and Kkepatr of Tires.” Matied free Y you state tehether of not you have access to eily current, C.A, SHALER C0., 1400 Fourth St., Waupun, Wis. Could It Have Been? “Aunt Mary, this is my friend, Mr. Spiffkins.” “Tm sorry, I didn’t quite catch the name.” “Mr. Spiffkins.” I'm really very deaf; would you nd repeating it Mr. Spiffkin “Tm afraid I must give it up—it sounds to me just like * ns." Puch, Thoughts on the Sex A woman can say more in a look than a man can in a book. When the bargain hunter's last dollar is spent, so is she. It takes a tender young wilow to capture a tough old bachelor We never yet saw a woman so timid she wouldn't strike a bi n a woman knows she’s pretty, it’s not because some other woman told her Wasminctons OTTAWA ELOUR PLAYING CARDS. backs patented. “Four colors each; red. . Ze per pack. Gold edge. 38. Dealers every Brisas Keceuten ee ipt of price. ‘Send for Catalog Dept. Ln RADCLIFFE: & CO., 144 Pearl 8t, New York ee BRAINS “MADE AT KEY. GARS Has any other six-cylinder car won anywhere near as many first prizes in important contests? While other makers were holding back to see what the public would want, we were investing hundreds of thousands of dollars in the development of the Matheson “Silent Six.” We foresaw several years ago just what would happen when automobile buyers learned to know the meaning of the over-lapping stroke in the six-cylinder motor. A review of the market will show that this ‘Silent Six’ is two years ahead of the field in the six-cylinder car race. The Matheson “Big Four,” which has been a consistent winner of first honors for five years past, is recommended to those preferring a luxurious, powerful, 7-passenger car of four-cylinder types Prices — Silent Sixes, $3,500 to $4,000; Big Fours, $4,000. Fillin and mail attached coupon to factory for our catalogue and “The Secret of Silence.” Applications of established dealers considered for open territory. Matheson Automobile Co. W:i:LKES-BARRE, PENNSYLVANIA NEW YORK CITY BRANCH, 1886-1888 BROADWAY DISTRIBUTORS Chicago, Bied-Syzes Co., 2210 Michigan Ave. Boston, Roy A. Faye Co., 823 Boylston Se Buffalo, Matheson Sales Co... 725 Main S: San Francisco, Mathe- son Sales Co, Van Ness Ave. and Jack- ton St Philadelphia, Johnson Notor Car Co., 326 A shrug of a more are not especially cheapens himself in their eyes.—Roston * How queer The M. 8. Rerden woman's shoulders can Reducer for Men und V Reduces the Walst Line 0: says more women are wooed complexions than for their love bargains, they aI valvemandtit’s fond of the man who YOU peed it NOW treatwnent to-night, Ye the first on The Problem = zich A ” FATOFF FOR DOUREE CHIN s s of late! nes looks of late 4 E 0. Full size, man'sandleating dr I can't make out whether it's sonra dress reform or hard luck.” —Harper's Bazar. 5