Life, 1911-05-18 · page 3 of 42
Life — May 18, 1911 — page 3: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. It contains three distinct ads: 1. **"Choice" poem** (left): A philosophical verse accompanying ads for a **Motorette** (an auxiliary motorette engine for cars, priced at $385) 2. **Sanitol Tooth Powder** (center): The main ad features a smiling person applying tooth powder, emphasizing cleanliness and freshness. The copy stresses it's a "competent tooth cleanser" used by "well-bred people." 3. **Vasoline and Indian Refining Company** (bottom right): Advertisement for lubricating oil for automobiles. The page reflects early 20th-century consumer culture—promoting personal hygiene products, automotive accessories, and industrial lubricants to an upwardly mobile readership. No political cartoons or social satire are present.