Life, 1911-05-18 · page 29 of 42
Life — May 18, 1911 — page 29: what you’re looking at
What you’re looking at
The page advertises the Overland car, manufactured by the Willys-Overland Company in Toledo, Ohio. It's a straightforward marketing pitch arguing that buyers shouldn't judge cars solely by price—that the Overland offers superior "intrinsic value" compared to more expensive competitors. The ad cites that 25,000 Americans owned Overlands and suggests potential buyers contact local dealers for test drives. Two models are highlighted: Model 52 ($1,600, 40 horsepower, five-passenger) and Model 51 ($1,250, 30 horsepower). Both feature "Fore Doors" (front-opening doors), which the ad emphasizes as a desirable luxury feature. The unattributed quote at top—"fewer four thousand dollar machines in operation"—is the advertisement's central argument: if people understood the Overland's value, they'd stop buying expensive alternatives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 more people knew the value of this sixteen hundred dollar car there would be fewer four thousand dollar machines in operation today”’ —writes a well-known authority who has owned many high priced cars. @ Don't judge the value of a car by its price tag. Make your selection according to the intrinsic value. More than 25,000 Americans own an Overland car, and no small portion of this number had their first motor- ing trips and troubles in a very expensive machine. @ The Overland dealer in your city will be glad to call and let you examine and drive this car yourself. Telephone him. We want you to see how rich the appointments are—what an elegant body finish and design it has. It is equipped with a powerful ‘‘40” and has the fashionable Fore Doors. Then there's our model 51. A five-passenger car, with Fore-Doors and a 30 H.P. motor. The price is $1250 and it is a little beauty. Either car is the best value on the market. @ Let us send you one of the Overland books. Ask for Catalogue D 25. The Willys-Overland Company Toledo, Ohio Modes 52—118 Inch Wheel Base—40 Horse Five Passenger—Bosch Magneto —34x4 in. Tires—With or Without Fore- Doors—Price $1600. comicbooks.com