Life, 1911-05-11 · page 36 of 44
Life — May 11, 1911 — page 36: what you’re looking at
What you’re looking at
This is a self-promotional advertisement for upcoming issues of *Life* magazine, using humorous teasing to entice readers. The header illustration depicts figures ascending to heaven on a cloud, punning on "celestial life" as both heavenly and the magazine's upcoming content. The page lists coming special issues with satirical descriptions. Notable references include: - **June 1 (Bride's issue)**: Mocking unmarried readers, urging them to buy the magazine - **June 8 (Book issue)**: Openly admits this will be "the dullest number of the year"—a self-deprecating joke - **June 15 (Summer Girl)**: Flirtatious content about fashions (hobble skirts, harem styles) and romantic behavior - **June 22 (Coronation)**: References King George V's coronation, which occurred in 1911 - Four small cartoons at bottom show *Life* being read in different locations The satire relies on *Life*'s frank, irreverent advertising style—essentially saying "most of our content is frivolous, but buy it anyway."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Celestial Life Next week. This isn’t quite so bad (or good) as it seems. number of LIFE will contain some lofty, high class material. up in the air. It really means that the next It will be, so to speak, COMING SPECIALS May 25.—College. Being principally about girls, Also containing some account of our London correspondent’s advance coronation work. June 1.—Bride’s. Are you one? If not, why not get LIFE this week and be joyful ? Your newsdealer will have it for you if you ask him. June 8.—Book. The dullest number of the year. Avoid it. ‘ Tucson, Aris., Behring Strait, Tuesday noon, On arrival of sledges. Subscription, $5.00. Canadian, $5.52. June 15.—Summer Girl. Seizing and squeezing and kissing (and missing). Hob- ble skirts and harem, too, and sailor hats as well ; holding hands and palm leaf fans and things we'll never tell. June 22.—Coronation. Full particulars of King George's ordeal, as arranged and carried out by LIFE’S special correspondent. June 29.—Fourth of July. Our Country. July 6.—Fresh Air. Out of Doors. Milwaukee, Wis., Tuesday noon. Foreign, $6.04 comicbooks.com