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Life, 1911-05-11 · page 13 of 44

Life — May 11, 1911 — page 13: what you’re looking at

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Life — May 11, 1911 — page 13: Life, 1911-05-11

What you’re looking at

This page satirizes the emerging "Fashion Reform League," a real early-20th-century movement advocating rational dress standards. The top illustration shows cherubs in exaggerated poses illustrating fashionable silhouettes (low waists, heavy fabrics). The text mockingly presents an interrogation checklist for league membership—absurdly invasive questions about finances, ancestry, and social standing disguised as "fashion standards." The lower illustration depicts babies in formal dinner wear, satirizing the movement's impracticality. The satire suggests that while fashion reform claimed scientific basis, its actual enforcement was arbitrary, class-based gatekeeping. By showing infants in evening gowns and questioning members' wealth and social connections, Life ridicules how "rational" dress standards actually reflected snobbery rather than genuine reform.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pea oh Life’s Fashion Reform League HE time has at last come when the standard of fashion in this coun- try must be set. We have been waiting until this League became firmly estab- lished in the minds, hearts and pockets of the American people. Now that this happy event has been accomplished, let us reduce the whole matter to a scien- tific basis. Our etiquette must be no longer a matter of reproach. First, we must have an order of precedence. Up to the present moment a wealthy brewer, if he happened to be wealthy enough, could go in to dinner ahead of a less wealthy banker. This is, of course, all wrong. Now, we have been working on this problem for some time, and hope to make our complete announcement soon Matters of pedigree must be settled. As to whether your ancestors came over in the Mayflower or in the stecrage of the old Baltic are things which have an im- portant bearing on the case. We have just erected a new building in Life Park (formerly Central) which will be devoted hereafter to déciding matters of precedence. All applications must be received in person and your financial rating be placed on record. Among some of the questions asked will be the following: Was your mother or grandmother a cook or washlady? How long have you been in society? Does the head waiter at the Waldorf speak to you familiarly? Have you ever been in j ROWING CHEMISES OF GRENADIN “LINE DEFINED BY ARRIERE PENSE GRE How long? Were you ever connected with United States Senate? How many times married and whom have your wives married since; have your children ever done any work, and how many servants do you keep? Give a list of people you know. Are you known at Palm Beach, the Riviera, Monte Carlo and Reno? Can you read and write? Many other questions will naturally suggest themselve: Upon the conclu- sion of the examination you will be pre- sented with a certificate, which will as- sign you a number and a class, so that you can take your place in the order of precedence at all social functions. In the meantime we desire to call at- tention to the important matter of mourning. Ovr new mourning costumes are out and should be seen by all of our members to be appreciated. Among other things we call attention to Mourning collars for Pomeranians. The mourning of pet dogs has, we regret to say, been sadly neglected. Immediately after the funeral your dog should be clad in a crépe full dress blanket, which the FORMAL DINNER AND OPERA GOWNS FOR BABIES OR HEAVY Caré MOUSSE. THE LOW WAIST OF TAFFETAS EN NOEDS FLAMBOYANTES he is to wear constantly for ten days. The size can gradually be reduced at the rate of an inch a day. A black pearl collar is en régle for the first month; after that, jet. Never permit your dogs to go out of mourning for at least nine months. They should, indeed, follow the general rule of the family. No lady who is in mourning should sit in the same seat with the chauffeur for six weeks afterwards. A lady in mourning may properly play bridge before noon of each day and she may play even as late as mid- night, provided she does not do it in the presence of relatives. Huckleberry pie should alone be eaten for one month; this should be succeeded by prunes and purple plums. Corsets should be lined with black whalebone, and the border of napkins id tablecloth should be seven-cighths of an inch deep for the first seven days, including Sunday. The fact is that our mourning inter- ests have been sadly neglected. A com- petent committee, including our head dressmaker, our cutter, the editor of our élite directory and our head mani- cure are now preparing a set of rules for every emergency. To become a member of the League it is only necessary to send a thousand dollars, with your name and address. By return mail you will positively re- comicbooks.com