Life — May 4, 1911 — page 7: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ENGLISH TOURS By AUTOMOBILE PRIVAT CARS. GO WHERE YOU PLEASE. Illustrated Booklet Free By Post. MOTOR TOURING COMPANY, 43 Pembroke Place, - Liverpool, England. Cables—" Travelling.” Advice to a Young Man Who Desires to Enter Journalism (Concluded from page 864) land, call on the King and write a few novels in odd moments Your wife will do the rest te possible that you will think the course I have outlined may be too rapid. You would prefer to go slower. You would prefer to begin at the bottom: of t porter, writer ter $01 be Le and city editor, living in a suburban villa, host respected the president of the local Civie Al . loved and revered by all who know you. Don't do it. Take the first course. It is easier Always move along the line of least ance. It is better to be nervy, un- pulous and successful, than to take hances on being too honest and nd out. ate, to be luxurious, to culti powers that be, to blow your THE BEST AUTOMOBILE LAMPS -@ ARE MADE BY A ew CRAY DAVIS |g == H You Dave At Night Be sure lamps. equipment is necessary. GRAY & DAVIS about your Reliable lighting and give at tight— £2 pleasure. pA E describing full tine the Lighting Dynamo. GRAY & DAVIS AMESBURY, MASS. Which Do You Smoke? I doubled my business in 1910. As I write this, 1911 1s doubling 1910 Been doing this for quite a while now. I’ve seen the rise and fall of a dozen brands while Ma- karoff has been growing up— and I expect to see dozens more rise and fall while Makaroff keeps right on Srowing by holding old friends and making new ones all the time. What's the answer? Listen —the usual way of putting a new cigaret on the market is to put the same old cigaret into a new box, and whoop ’er up! A big selling organization and big advertising are brought to bear and big sales are the result. The first few years of the usual “new”? cigaret are its best years. Sales are big and profits are big only while the advertising is big. When the novelty of the new label wears off and the public is ready for a change, the process is repeated—and the patient public goes on smoking advertising— not cigarets. For fifteen years the public has been stampeded from one cigaret to avother in just this way, and about the only change it ever gets is from a red box to a blue one and back again—with perhaps an occasional dash of brown. ‘n short, the average cigaret is not a smoking proposition, but a selling proposition. The Makaroff business is different. 1 started the manufacture of MAKAROFF RUSSIAN CIGARETS because that was the only way I could be sure of getting the kind of cigarets [| wanted, It has grown because there are a lot of other folks who want that kind of a cigaret. And the number grows just as fast as people find out what kind of a cigaret Makaroff is, Just let this fact sink into your consciousness and stay there—this business is and always will be operated to make a certain kind of cigarets—not merely to do a certain amount of busine: always have believed that if we produced the quality, the public would produce the sales, And that faith has been justified. Makaroffs are really different from other cigarets — and the difference is all in your favor. You will find that you can smoke as many Makaroffs as you want without any of the nervousness, depression or “craving” that follows the use of ordinary cigare| Makaroffs are absolutely pure, clean, sweet, mild tebacco, untouched by anything whatever to give them artificial sweetness, or to make them burn. tobacco won't hurt you. You may not be used to it, and you may not like the first Makaroff, but you'll like ond one better, and you'll stick to Makaroffs forever if you once give them a fair chance. “We have built this business on quality in the goods and intelligence in the smoker—a combination that simply can't lose, Makaroff No. 15 is 15 Cents—No. 25 is a, Quarter Mail address, 95 Milk Stteet—Boston, Mags. Ask Your Dealer Ask Your Dealer trumpet louder than the other fellow, never to miss a chance to advertise your- self and, above all, to let others do the work while you think up schemes to keep them on the job, let this be your motto. Remember that all Gaul is divided into three parts Ignore this division and grab every- thing in sight. In this way you will come in time to be a scarehead, and when you die the papers will continue for two or three weeks afterwards to print funny stories about you. ‘OTH "POWDER Re Clean Teeth Never Decay The-nearest approach to perfect cleanliness of the teeth is obtained b: daily use of Calox. rite OLF OFS IT" All Dra 25 Cent Samat ond Noekiet free on Cope McKESSON & ROBBINS - NEW YORK Ask for the Calox Tooth Brush comicbooks.com