Life — May 4, 1911 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

WYCKOFF CHURCHRPESTROGE® WWANAMAKER, J. To WANANAKER ma FASTER HAN FREIGI eu Note that we started to go “* Faster than Freig T is a fact that in many cases the sturdy Commer Truck can deliver goods from one city to another more quickly and with less cost than by Express. Please read this absolute proof, On the night of April 6th John Wanamaker’s New York store put a 4-ton load on the above 44-ton Commer Truck. The load included a piano, furniture, marble slabs and general merchandise. At 3.55 a.m. on the morning of April 7th this Commer Truc!: left the Wyckoff, Church & Partridge New York City Build- ing carrying the 4-ton load and six men, 40 Gallons gasoline at 11c. per gallon Three pints lubricating oil Distance covered was 220 miles, Approximaie cost per mile was 19.8c. Average running time 1534 miles per hour. No adjustments were needed £2 route, There were no scraiches on the Polack Tires, although the Truck had to go over a good bit of crushed stone at various parts of the run. These loads to and from Philadelphia would have cost nearly twice as much by Express, The time necessary to express them, together with time of un- loading and carting to and from trains to the stores. would have been con- siderably more than the time the Commer Truck took, Sethe Commer was quicker and more economical than express would have crn, Piease remember this was no stunt run, It was a simple task fora Commer. That same Truck did over 800 miles of continuous demonstration service during the week of the run, The very night before the Wanamaker-to- Wanamaker trip it had run from 8 P.M. to 6 A. M. carrying three bis, BROADWAY AT 56TH STREET, NEW YORK ae Driver ($20.00 a week) Day's work plus 5 hours at time and one-half extra... 00.6660. 0e0ee eee oe $6.16 mile (based on’ maintenance © Tires 7c. a mile (based on manufacturer's guara’ ce) Insurance at soc. per day (approx, $150 per ann_m) Depreciation 3c. a mile (based on proved records We were too consersatize, We really went faster than express. ommer Trucking ws. Express Without strained effort or stunc driving it went from our headquarters in New York to John Wanamaker's, Phil delphia, in 7 hours and 35 minutes—this time including ferry delays of 35 minutes, After unloading at Philadelphia, another load of over three tons was put on the truck for the return trip. The six men also returned on the truck. The return trip was made in just Now here comes the almost unbelieva The cost of that entire trip was: » hours, ple part. 4.40 220 20 atract| : 8 80 15.40 50 6.60 $42.20 loads for the Horton Ice Cream Company. from Jersey City to Brooklyn, lower New York, and 1agth Street, New York, respectively. The run simply confirms the faith we havein the Commer Truck—a faith founded on two years of expert investigation of motor-trucks both here and abroad, and proved records of economy, together with the fact that not one of the many seven-year-old Commer trucks has worn out, We knew after that investigation that the Commer was the world’s best high-duty motor- truck. We can prove to your absalute satisfaction that the Commer is the truck for you. We will do this by actual demonstration, There will be no empty promises or general talk. We want you to try the Commer on your special trucking problems, for comparative tests have sold more Commer Trucks than our advertising or personal salesmanship ever will, Write our department C for particulars and the name of our nearest agent. Wyckoff Church &Partridge The Most Complete Motor Service in America We shall be pleased to negotiate for the Commer Truck agency with dealers in other large cities comicbooks.com