Life, 1911-05-04 · page 48 of 56
Life — May 4, 1911 — page 48: what you’re looking at
What you’re looking at
This page is primarily **advertising content** rather than satirical cartoons. It contains four separate advertisements: 1. **Everett Piano** - promoting pianos as "one of the three great pianos of the world" 2. **Adler-Rochester Clothes** - an appeal to reason in purchasing decisions, arguing that superior quality requires supporting evidence, not just claims 3. **Hampshire Paper Co.** - a "Well Begun" testimonial about a new business that started with quality stationery, emphasizing that good advertising materials reflect business credibility 4. **Life Magazine announcement** - promoting an exhibition and sale of original drawings in Detroit (May 1-10) at the Detroit Publishing Company The only visual element is an illustration accompanying the Adler-Rochester ad showing men in period clothing discussing garments. **For modern readers:** This represents early 20th-century marketing emphasizing quality, testimonials, and the belief that professional presentation (stationery, clothing) directly reflects business reputation—concepts that parallel modern branding strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
|sarcokem Spt SMe a One of the three great Pianos of the World Tho John Church Company About Clothes—Which For You? } Owners of q An appeal to the eye is meaningless without an appeal to the reason, 2 Everett Pinne Co, Boston ue eM . oak awh. he ™ | Talk about superiority in clothes means nothing unless it gives facts in evidence. For example: The :rue statement that Adler-Rochesters are the finest clothes docsn't carry conviction. But belief is compelled by the supporting truth when cited, viz: The Addier-Rochester flant is the fnest tailoring institution in the world today. ADLER-ROCHESTER-CLOTHES ‘There's proof, too, of superior worth in this famous make by simple comparison : Go to the merchant in your town who sells the best clothes. Ask to see his Adier- k, and inspect itcarefully. at other clothes of similar prices—or visit the shop of your finest tailor— Wi and sce whether you can match in quality a single Adler-Rochester L. ADLER, BROS. & CO. Rochester, N. Y. Well Begun. An old firm, a friend of ours, sends us a letter received from a new firm just starting into business, which contains this line: “You see by this letter fF that we have started our business career [§ Our Detroit friends will be inter- with the best of everything, including ested to know that PimpshivesHiond Our advertising saved this firm from having to “buy experience’ with poor paper. These people ms sanegtag wanted all their furniture and equipment to be the — fF has arranged for an Exhibition and best, and they wisely chose their stationery so that | Sale (at very moderate prices) of every letter they sent out would be an advertise- Original Drawings in their city, ment for their house. : Let us send you the Old Hampshire Bond Book of Speci- from May Ist to May 10th, in the mens. It contains suggestive specimens of letterheads and Galleries of the Detroit Publishing other business forms, printed, lithographed and engraved on | 9 : the white and fourtcen colors of Old Hampshire Bond. : Company, Woodward Avenue, Write for it on your present letterhead. a corner of Clifford Street, Detroit, Address Jatin Mich, Hampshire Paper Co. \ South Hadley Falls, Mass. The only paper makers in the world making bond paper exclusively. comicbooks.com