Life, 1911-05-04 · page 46 of 56
Life — May 4, 1911 — page 46: what you’re looking at
What you’re looking at
This page satirizes *Life* magazine's distribution problems. The central joke: *Life* promises nationwide delivery but readers constantly complain their towns aren't included or delivery dates are wrong. The cartoons show characters from various U.S. and international locations (Portland, Indianapolis, Kansas City, Hna China, Harlem, etc.) holding *Life* magazines, illustrating the magazine's aspiration to reach everywhere. The text wryly acknowledges these complaints while claiming improvement—they're "now" delivering to San Francisco on Tuesdays. The humor lies in the gap between ambition and reality: despite months of publishing a delivery schedule, *Life* still can't reliably reach readers on time or in their locations. The following section announces the next issue as a "Joy Rider's number," humorously admitting the connection is tenuous—they chose the name mainly because the cover image was good.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Live is on sale at Portland, Ore., at gam, Wednesday, wa Ss Yeotmal, British India, depending upon sind and teeather Indiawapclis, Ind., Tuesday noon, Kansas City, Tuesday noon, Oh, Yes, We Are! Just give us a little time, friends all over the country, and we are going to get that time table right. Where are vou, and when can you get 1111: 7 That is the question now confronting the American people. We began publishing this information months ago, and every week thereafter came letters from friends claiming that either their towns hadn’t been mentioned, or that our time table was incorrect. The reason for this is that we are improving our delivery service all the time. Now we are delivering LIFE in San Francisco on Tuesdays, #ferd, Com. Tuesday, 10 om -Look on the margin of this page, and you will find a few places mentioned where you can buy LIFE. Plenty more on the map to come. . Joy! After this melancholy number you will be very glad to know that the next one is a Joy Rider’s number, devoted to the joy rider's idea—whatever that is. (To be candid, the cover picture was so good that we are just calling the next number a Joy Rider's without any particular significance.) yy noon. Nome, Alaska. on arrival Philippines. of sledges: iy Hwa, China, on arrival of 1 Mail steamer, Harlem, Tuesday, 9 a.m. ‘ comicbooks.com