Life — May 4, 1911 — page 37: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘Again a Doubled Demand for No-Rim-CutTires—10% Oversize For you men who buy tires without full informa- tion, here are some facts to consider. About two years ago the Goodyear No-Rim-Cut tire—our patented type—began to become the sensation. Last year our tire sales trebled—jumped_to $8,500,000 — because of this tire’s popularity. This year 64 leading motor car_makers made contracts with us for No-Rim-Cut tires. More pneu- matic-tired cars at the Shows this year were fitted with Goodyears than with any other make. About 600,000 No-Rim-Cut tires have been sold to date— enough to equip 150,000 cars. The result of their use is this: The demand for these tires is more than twice that of last year — six times that of two years ago. Our enormous plants, with three shifts of men, are run full capacity night and day. Our daily out put is 2,200 automobile tires. Yet we have not for weeks been less than $2,000,000 behind on urgent orders. Don’t you think you should know these tires? Goodyear No-Rim-Cut Tire The No-Rim-Cut tire fits the same rim as the dincher tire. Nothing at all need be altered. The removable rim flanges are simply slipped to the opposite side when you change to No- Rim-Cuts. Then the flanges curve outward in- stead of inward. The tire when deflated comes against the rounded edge. With the clincher tire, that hook-shaped flange curving inward digs into the deflated tire. That is what causes rim-cutting. See the pictures. Hookless Tires Goodyear No-Rim-Cut tires have no hooks on the base. They do not, like other tires, need to be hooked to the rim. The reason lies in a patented feature. There are 126 braided wires vulcanized into the tire base. These wires make the tire base un- stretchable, so nothing can force the tire over the rim flange. No hooks and no tire bolts are needed. It cannot come off until you remove one flange. Then it: comes off like any quick-detachable tire except that it does not stick. This feature is controlled by our patents. Others have tried twisted wires—others a single wire. For all makers know that this type is desirable. But our flat braided wires, which need no welding—which never can break or loosen— form the only practical way yet invented for getting rid of the clincher tire. Tires 10% Oversize No-Rim-Cut tires, as shown by the picture, begin to flare from the base of the rim. On ac- count of this fact we can fit the rim and still (jOODSYEAR No-Rim-Cut Tires With or Without Non-Skid Tread Ordinary Clincher Tire make the tires 10 per cent. oversize. And we do it. Ten per cent. oversize means 10 per cent. more air—10 per cent. greater carrying capac- ity. And that with the average car adds 25 per cent. to the tire mileage. This oversize takes care of the extras—the top, glass front, gas tank, etc, It gives you ample carrying capacity where an ordinary ti would be overloaded at the risk of blowing out. These two features together—No-Rim- Cut and oversize—under average condi- tions will cut tire bills in two. Yet these patented tires now cost no more than standard clincher tires. Their saving is entirely clear. Our Tire Book—based on 12 years of tire making—contains many facts you should know. Ask us to mail it to you, The Goodyear Tire & Rubber Co., Wayne Street, Akron, Ohio Branches and Agencies in 103 of the Principal Cities We Make All Sorts of Rubber Tires Canadian Factory : Bowmanville, Ont. Main Canadian Office : Toronto, Ont. comicbooks.com