Life — May 4, 1911 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

*LIPE-. ie Why Armour Toilet Articles Have Seta New Standard of Perfection There's more to the making of toilet articles than the mere assembling of ingredients, It's a good deal like the making of a cake. Almost anyone can take the necessary ingredients and make some kind of a cake of them. But it takes time and skill and experience to make the cake toothsome and palatable. And it is the time and skill and experience of an organization of experts that have’ made the Armour Toilet Articles pre-eminent in quality and in public favor. The expert chemist seeking new and rare perfumes in our laboratories, the workman watch- ing the mechanical processes—each in his line is the best craftsman obtainable. Time, labor, expense, are secondary considerations. Perfection is the only aim, And you will agree that perfection has been reached if you'll try any of the articles listed below. SS Sylvan Soap represents the perfection of modern toilet- soap production. It is scientifically prepared and chemically pure. It cleanses perfectly, yet with so gentle a touch that the most tender skin is soothed. And it leaves the skin soft vitalized —glowing with the bloom calth, Delicate, distinctive perfumes lend to Sylvan the last touch of desirability. You may choose {rom six of these—heliotrope, carnation, violet, lilac, sandalwood and rose. h the most dainty could demand no .theprice is but 10¢ the cake at your dealer's. Auditorium Bath Soap An extra large oval white cake, lathering ly, and agrecably perfumed, Absolutely pure and handy to use. Supertar has been aptly termed ‘The best friend of the aie For a Supertar shampoo stimulates, while thoroughly cleancing the scalp. It is a foc to dandruff and similar affections which destroy the hair. And it leaves the hair soft, fluffy, lustrous, “live.” Supertar lather instantly—rich and snowy white—in hard of soft water. And it affords an ideal massage for the scalp. Pressed, thoroughly seasoned and free from excess moisture, it long outlasts ordinary sham- poo soaps, of which a large part wastes away with each day's use, Let your hair have the delight of a perfect Supertar shampoo. Transparosa is a clear, transparent soap, every glint of light in whose amber depths sends back a message of purity to the skin. It is perfumed with a wonderfully d yet lasting attar of roses, which it took thousands of tests to perfect. Sylvan Toilet Talcum Powder is of exceptional high quality, and light as thistledown, It is borated and antiseptic, and most bene ficial in cases of chafed, irritated skin, sun’ prickly heat or chapped hands. It delightful aftermath to a shave or a bath, and is invisible on application. No other powder has ever approach delicacy of fragrance. There are five odor violet, carnation, lilac, heliotrope and sandal- wood. It is sold by all druggists. , EALERS everywhere carry Armour Toilet Articles. Try one, or better still, W try all of those listed above. Each is its own best advocate. Eachisthe 4 utmost of its kind. No other such articles exist, for no other such organization exists, and it is through the Armour organization only that toilet accessories of the Armour standard can be produced. But the proof is : in their use. And we are content to abide by your judgement. Q, ARMOUR axe COMPANY Department of Toilet Soaps CHICAGO comicbooks.com