Life, 1911-04-27 · page 6 of 44
Life — April 27, 1911 — page 6: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not satire or political commentary**. It's a 1912 advertisement for Packard Motor Cars from Detroit, Michigan, published in *Life* magazine. The ad showcases three Packard models: the "Six" (48 horsepower), the "30" (40 horsepower), and the "8" (36 horsepower). The illustration features the "Six Phaeton," an open-air automobile. The text emphasizes that Packard cars are sold exclusively through authorized dealers at list price, stressing brand prestige and service quality. The ornate decorative border typical of early-1900s advertising frames the content. The closing line—"Ask the man who owns one"—was Packard's famous advertising slogan, appealing to customer testimonials as marketing validation.