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Life, 1911-04-20 · page 9 of 52

Life — April 20, 1911 — page 9: what you’re looking at

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Life — April 20, 1911 — page 9: Life, 1911-04-20

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant feature is a large advertisement for Buffalo Lithia Springs Water, a patent medicine marketed to physicians and the public. The ad quotes several doctors claiming the water cures various ailments—uric acid diathesis, rheumatism, and kidney disease. This reflects early 20th-century medical marketing practices where mineral spring waters were widely promoted as cure-alls. Supporting advertisements include Cascade Pure Whisky and an "Old Dutch Stein Set" (copper vessels). A secondary section titled "What the Immortals Say About the Dog" contains literary quotations about dogs, appearing to be filler content rather than satire. The page demonstrates how Life magazine mixed editorial content with extensive advertising—common practice for periodicals of this era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“The River fon ST. MORITZ SWITZERLAND—6000 feet above Sea ‘The Gem of the Engadine, The Most Fascinating Retort in Europe. World-Renowned Mineral Springs and Baths. Great Variety of Delightful Excursions, Golf and Tennis Tournaments. tbacrated Booklet row Swiss Federal Railway Co., 241 Filth Ave, ‘New York What the Immortals Say About the Dog (Concluded from page 772) | Jar—it seis g It to ander “Ts thy servant a dog, that he should do this thing?”—Old Testament, II Kings xvi, 13. physic to the dogs: I'll Shakespeare, “ Macbeth.” ca MAY wet “Throw at your bone Pan racer none of it Go chia redaceg hee let me and my fellow V1 Neatiog drop of the dog that bit us last _ “He will hold thee, when his passion : shall have spent its novel force, Something better than his dog, a little rt than his horse.” myson, “ Locksley Hall.” ‘our use of it, 1 the superior arity, riche ‘lowness of ling bas old gold label. EL & CO.,Distitlers, brille, Tenn, What the doctors take. OU may have heard of the man who called to see his doctor about a bad cold, and got an elaborate ‘ prescription. Noticing the doctor sipping something from aglass, he asked what it was. “Oh, that’s hot lemon-juice and sugar,” said the doctor, absent- mindedly. “‘I find there’s nothing like it for a cold.”’ One striking fact about Buffalo Lithia Springs Water is the great number of physicians who TAKE IT THEMSELVES. Dr. Edward McGuire, of Richmond, Va., Professor of Gyne- cology in University College of Medicine, says, ‘“The best evidence I can give of my estimate of the value of Buffalo Lithia Water is that I drink it myself for a uric acid diathesis. I frequently advise it in all such conditions.” Dr. John T. Metcalf, of New York, Emeritus Professor of Clin- ical Medicine in the College of Physicians and Surgeons, New York, says, ‘I have for years prescribed Buffalo Lithia Water for patients, and used it in my own case for gouty trouble, with decided benefi- cial results, and I regard it certainly as a very valuable remedy.” Dr. Hunter McGuire, M.D., LL.D., ex-President University College of Medicine, Richmond, Va., and the unanimous choice of the American Medical Association as its President, said, “Buffalo Lithia Water, as an alkaline diuretic, is invaluable. In Uric Acid Diathesis, it is a remedy of extraordinary potency. I have pre- scribed it in cases of Rheumatic Gout, which had resisted the ordi- nary remedies, with wonderfully good results. I have used it also in my own case, being a great sufferer from this malady, and have derived more benefit from it than from any other remedy. I pre- scribe this water ten times where I prescribe any other once.” And there are many others, Shall we send you their names? It is put up in new sterilized half- gallon bottles, which are never refilled. Each cork bears a szat with this TRADE-MARK stamped on it. It is sold everywhere by leading druggists, grocers, and mineral water dealers, Write to-pay for booklet telling what this water has done for people with your trouble. If not on sale near you, write us, giv- ing your dealer's name, and we will see that you are supplied. Guaranteed under the Pure Pood and Drug act, June 50, 1906. Seriat Xe. 15,055. Burrato Lrrura Sraincs Warznis a natural mineral water, from the his- toric Buffalo Lithia Springs in Vir- cinia. Itisknown the world over forits peculiar medicinal powers, especially in rheumatism, gout, gravel, diabetes, Bright's disease, gall-stones, and all diseases caused by uric acid. It is bottled in a modern sanitary plant right at the springs, just as it bubbles from the rock, pure and unadulterated, under the direction of a competent bacteriologist. BUFFALO LITHIA SpRines WATER (2 BUFFALO LITHIA SPRINGS, VIRGINIA “And in that town a dog was found, As many dogs there be, Both mongrel, puppy, hound, And curs of low degree.” Goldsmith, “OLD DUTCH Celia: Not a word? Rosalind: Not one to throw at a dog.—Shakespeare, “ As You Like It.” whelp and “Tam his Highness’ dog at Kew; Pray, tell me, ° sir, you?” On the Collar of a Dog. whose dog STEIN SET with monogram iedeeired, “A living dog is better than a dead | lion."—Old Testament, Ecclesiastes ix, 4. for Art-booklet wers and Brasses, Stein and Punch Seta, To- hacco Caddy, Cigaret Set, Trays, Vases, etc, CLEWELL STUDIOS Rows.” caxtos, OM10 comicbooks.com