Life, 1911-04-20 · page 5 of 52
Life — April 20, 1911 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes the Overland Model 52 automobile, priced at $1,600, manufactured by the Willys-Overland Company of Toledo, Ohio. The ad uses a striking visual of a early 1900s touring car with two well-dressed passengers to appeal to middle-class buyers. The sales pitch emphasizes the car's versatility as both a "town and country car" suitable for social occasions and rural travel—a luxury vehicle positioned as reasonably priced for its quality. The ad claims the Overland Company is "the largest individual motor car manufacturers in the world," positioning it against competitors. There is no political satire present; this is straightforward period advertising leveraging lifestyle aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Model Fifty-two Sixteen Hundred Dollars |OW many times have you gazed at one of these striking cars as it noisclessly swept by and argued with yourself that it must be one of those high priced machines that cost well up in the four figures? You probably did not know at the time that your eager eyes were riveted on the famous Overland Model 52, the price of which is but $1,600. You probably do not realize now that a car of such rare beauty, rich design and mechanical perfection can be had at such a remark- ably low figure. The Overland Company can produce such exceptional value for they are the largest individual motor car manufacturers in the world. This car is equipped with a powerful ‘4o"— has the fashionable fore- doors, with door handles and shifting levers inside, giving the machine that clean cut, well groomed appearance. In every sense this Overland is a town and country car. One to take country jaunts and long tours in—one that is large and roomy enough to pack in a good sized party—a car that is built for country service as well as for social service in the city. The man who owns this Overland climinates the necessity of getting several machines. Look up the Overland dealer in your city. Write us today for one of our handsome books. The Willys-Overland Company 139 Central Ave., Toledo, Ohio comicbooks.com