Life — April 20, 1911 — page 2: what you’re looking at

What you’re looking at

# Wrigley's Spearmint Gum Advertisement This is a **Wrigley's Spearmint Gum advertisement**, not political satire. The headline claims "Girls Who Once Chew SPEARMINT Are SPEARMINT Girls Always," presenting a woman with striking eyes framed by decorative laurel leaves as "The Spearmint Girl with the Wrigley Eyes." The advertisement uses common early 20th-century marketing tactics, emphasizing dental and breath benefits ("all Teeth would be White," "All Breath would be Right"). The accompanying copy promises universal approval and health benefits if everyone chewed the gum. The artistic style and gendered marketing approach—targeting girls specifically—reflect period advertising conventions, though modern readers would find the gender-specific messaging and health claims questionable.