Life, 1911-04-13 · page 32 of 44
Life — April 13, 1911 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **Pantasote tops** (car convertible tops): A cautionary ad warning buyers to verify the genuine label, as unscrupulous dealers substitute cheap materials. This reflects early 1900s consumer fraud concerns. 2. **Brooks Brothers clothing**: A straightforward luxury goods advertisement for coats, rugs, and travel items. 3. **Usher's Whisky**: A simple product ad emphasizing the "black bottle with green stripe." 4. **"A Tenderfoot with Peary"**: A book advertisement featuring **George Borup**, a Yale athlete who accompanied Arctic explorer **Robert Peary** (likely on his 1909 North Pole expedition). The ad emphasizes the book's informal, colloquial tone and includes 45 illustrations. The "Arctic Florodora Sextette" photo caption appears to be humorous wordplay. The page reflects early 20th-century advertising and publishing rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Caution to Purchasers of Tops @ product of our Piel manufacture, is a top material of uniform high quality, recognized by those of experience as unexcelled. In many cases un- scrupulous dealers substitute cheap, inferior materials to increase their profits at the purchaser's expense. The average person cannot distinguish PANTASOTE from these substitutes, as they look somewhat alike when new. One can ONLY be | Siiaag The dealer has no assured of getting excuse for not using genuine Pantasote by ¢ it,asthey are sent free demanding this label | ¢ of charge with every on the top. yard of Pantasote. PANTASOTE is superior to mohawavur s -asont—two in particular. the impossibility of cleaning them and the ruination of their interfining gam of very impure rubber by exporure to grease or sunlight. as are tires, Send postal for booklet on top materials, and samples. THE PANTASOTE CO., 55 Bowling Green Bldg., New York Cstapusnen ie SQL LOTH IN¢ N G GAS) 6a Gentlemens Famnishing Goods, Coats and Rugs for Motor, Train or Boat. Special Designs in Trunks Bags and Travelling Kits. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK Ask for the Black Bottle with the _ Green Stripe A TENDERFOOT With PEARY Fun and humor in the Arctic wilds—almost inconceivable — but they're here all right! AN ARCTIC FLORODORA SEXTETTE GEORGE BORUP, the Yale athlete, the “kid” of the expedition, had ‘‘ the time of his life’? with Peary, and here tells you about it confidentially— not as people talk in books, but as they éalk, slang and all. The 45 new illustrations hit off capitally the spirit of the book. Price, $2.10 net. Send for illustrated catalog of new spring publications. Publishers—F REDERICK A. STOKES COMPANY—New York comicbooks.com