Life — April 13, 1911 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every Thertday. Auuual Subscription Five Dollars. Single Copies, Ten Cents. Copyright io England and the British Possemions, Entered at the Post Office at New York. . ¥., Class Mail Matter Seu US 9 e United States Tires Will Mean Lower Up-Keep Cost for Every Motorist Tt has been easy for the automobile dealer to realize how much theorganization of the United States Tire Company means in improved manufacturing conditions, in greater purchasing power, and in wider distribution and sales efforts for the four great tire companies which comprise this It should be just as easy for the motorist to realize how much the United States Tire Company means to him in the production of better automobile tires. We propose to reduce the up-keep tire cost for every motorist in America. We propose new organization, to make possible the more economical operation of every automobile in this country. We propose, through the production of superior automobile tires, to give added pleasure, added safety and added economy to motoring every where. For many years Continental tires, G & J tires, Hartford tires and Morgan & Wright tires have been recognized by the motoring world as leaders in the tire field. In the five great factories of these four leading tire makers, throughout a period of time so long that these names have become house= hold words, these four leading manufacturers have made good tires. Continental Hartford Gé&J Morgan & Wright Each of these tires has had its own marked points of superiority. Motorists have come to know wherein each of these tires has been better than any other tire made. It remained for the United States Tire Company to bring into one working group all the tire knowledge, all the tire skill, all the tire experience which have given to each of the four brands its own field of leadership. Every point of superiority which in the past has identified each of these tires individually will be applied to all of them. Into each of these good tires the United States Tire Company is building every better feature of the three others. Our application of this aggregate knowledge, this aggregate of proven methods, must be and is productive of America’s Predominant Tires _—_——— United States tires embody ad vantages which the motorist could notand cannot secure through the use ofany other tires. From noother source can heeven hopetosecure tires into which have been builtsuch complete superiority. Furthermore, he can actually buy these tires at the same price asked for other kinds. United States tires are sold under the four well-known brand names: Continental, G & J, Hartford and Morgan & Wright, and include eight styles of treads and three styles of fastenings—the widest range of selection ever offered the motorist. United States Tire Company, New York Branches, Agencies or Dealers Everywhere Four-fifths of the best dealerssell UNITED STATES TIRES Alltheway fromone Americancoast totheother—wherever automobiles or automobile accessories are sold —there youwill finda United States, Tire dealer. It means mucht motorist that thousands of de in America—have pinned their and their future to United States ‘Tires. These dealers are not the sort that take chances with desirabie patronage. They makeit their busi- ness to sell the best products the market affords, building not for a day. but for the years to come. The fact that an overwhelming majority of these leading dealers, these responsible dealers, have recognized the superiority of United States Ti is co ve corrob ration of whatever we have said or might say of the better service to be had from our products. comicbooks.com