Life — April 6, 1911 — page 9: what you’re looking at

What you’re looking at

# Advertisement Analysis This is a **full-page advertisement** for the Luxurious Broc Electric automobile, manufactured by The Broc Electric Vehicle Company in Cleveland. The ad emphasizes the car's appeal as "an all-year car for town or suburban use," highlighting its convertible coupe design and low operating costs (claiming "$3 to $7 per month" in electricity). The accompanying illustration shows a genteel street scene with well-dressed pedestrians and a dog, positioning the vehicle as suitable for pleasant urban driving. This reflects the **early 1900s electric car market**, when electric vehicles competed seriously with gasoline cars before internal combustion engines eventually dominated. The advertisement targets wealthy urban consumers by emphasizing convenience, economy, and social respectability rather than performance.