Life, 1911-04-06 · page 76 of 76
Life — April 6, 1911 — page 76: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not satire or political content. It promotes Williams' Jersey Cream Toilet Soap and related shaving products (shaving stick, powder) from The J.B. Williams Company of Glastonbury, Connecticut. The ad targets male shavers by highlighting a practical problem: conventional soaps' lather dries and flakes on one side of the face while you shave the other side, causing discomfort. Williams claims their soap retains moisture, producing thick, creamy lather that requires only one application and feels "soothing, refreshing and antiseptic." The page includes product images (a shaving stick in hinged-cover boxes, a powder container) and offers a special promotional deal: five sample products mailed for 16 cents in stamps. There is no satire, political commentary, or caricature present—this is straightforward early-20th-century consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LUPE: Ave 19 Bf Shaving Stick Note the convenient sanitary hinged-cover boxes Quick G Ga: 7 ITH most soaps, by the time you have shaved one side of your face, the lather on the other side is dry and flaky and your face smarts and itches, The lather of Williams’ Shaving Soap retains its moisture, and one application is usually sufficient. ‘he lather is thick and creamy, and its effect is soothing, refreshing and antiseptic. SPECIAL OFFER After using Williams’ Jersey Cream Soap a few 7 nary? 7 ary, sh ic, A miniature sample package of times you can’t fail to observe how much softer, cither Williams’ Shaving Stick, smoother, and in how much better condition your ie ee ed ee hands and face are, in fact, this is apparent the very ollet Soap, 3s ate . * . r + - Powder or Dentalactic Tooth first time you use it. The soft, creamy lather is so Powder, mailed for 4 cents in ' soothing and refreshing. stamps. ‘ All five articles in neat com- Address bination package for 16 cents ge a THE J. B. WILLIAMS COMPANY in stamps. es ‘s Dept. A, Glastonbury, Conn.