Life, 1911-04-06 · page 72 of 76
Life — April 6, 1911 — page 72: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The main content consists of: **Welch's Grape Juice advertisement** (left): A commercial pitch emphasizing brand loyalty and product quality. The message: don't just ask for "grape juice"—demand "Welch's" specifically, because the company has invested forty years building reputation through superior grapes and processing methods. The illustration shows a man and woman enjoying the product. **Indestructo Luggage advertisement** (right): Emphasizes that their trunks are marked with the brand name directly into leather, guaranteeing authenticity and quality. The pitch targets consumers wary of counterfeit goods. **Center section**: An announcement for an exhibition of original drawings by Life magazine at a Detroit Publishing Company gallery in New York. **Lower sections**: Book reviews and listings of newly received publications. There is **no political cartoon or satire** on this page—it represents typical early 20th-century magazine content mixing advertisements with literary notices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Che National DB Grape F You Say "Grape Juice”” You May Get day Grape Juice. SAY “WELCH'S,”? BECAUSE YOU WANT “WELCH’S.” LCH’S is the pionecr grape ice. We have been makin, it, advertising it, and selling it for forty years. Forty years is a long time for 2 Y Xnd when that business biistoeas to last. Z increases year by year there is a cause. Imitation is the sincerest flattery to us—but it isn’t to you. You know what you want, and you know why you want it, ‘OU want WELCH'S because our policy of paying a bonus over the regular daily market price, brings to usin October, (the month of the grape harvest) the very choicest of all the Concord grapes in this best belt. OUR process of washing and rinsing the grapes in clear water, of stemming them and then pressing, sterilizing, and bermete ically sealing the juice, and nothing but the Juice, gives you a drink that is always fresh, Clean, pure and satisfying. II Your druggist or grocer will be glad to supply you ‘with WELCH'S Sif you ask for it, I be hasn’t it, be will get it quickly, of we will send a trial dozen pints, express. prepaid cast of Omaha, $3.00. Trial 4-02. bottle, by mail, 10c, LADIES: — Write today for our new, free booklet of grape juice recipe: desserts and drinks for din: Iuncheons, receptions, parti “just for company. The Welch Grape Juice Co., Books Received Osru, the History of @ Soul, by Justin Sterns, (The Theosophical Publ. $1.00.) A Fair House, by Hugh De § court. (John Lane Company. The Queen of Orpiede, by Charles Wharton Stork. (J. B. Lippincott Co., Phila., Pa.) The Si $1.50.) nces of the Moon, by Henry Law Webb, (John Lane Company. The Young Pitcher, by Zane Grey. (Harper & Bros. The Venture, by R. Norman Grise- wood. (R. F. Fenno & Co. $1.00.) Everyday Desserts, by Olive Green. (G. P. Putnam's Sons.) The Antigone of Sophocles, by Joseph Edward Harry. (Robert Clarke Co., Cincinnati, Ohio. $1.00.) Roman Wit, by Paul Nixon. ‘on, Mifflin Co., Toston, Mass. Invites you to an Exhibition and Sale of Original Draw- ings, April third to April twelfth, in- clusive open daily, Sunday excepted, until 10 P. M.), at The Galleries of The Detroit Pub- lishing Company, Fifteen West Thirty-eighth Street, New York. The prices of all drawings wil! be marked in plain fieures. Na 1093. Bellow Case HE MARK of most in Trunk and Luggage value is the Indestructo wame. It’s your protection. One trunk plainly branded with the name of the product. Indestructo Leather Goods are the only kind with a name stamped right into the merchandise. That certifies genuine leather quality—the grade must be just a: represented. We guarantee that in writ- ing. No one need now buy anonymous leather goods. |NDEstrucTQ Guaranteed Luggage The Indestructo Trunk is now canvas covered; bas doubly reinforced corners, Government Bronze finisa trimmings. Pure red cedar lined—fragrant—moth repelling. Fi ars’ guarantee covers every put that possibly can break—not just the hardware. Same price—North—East—South—West. And Indestructo Leather Goods are guaranteed for five years. Registered against. loss— protected against theft. Have can't break bottoms. Snappy style, rich leathers. We will fill your order direct, if you can’t locate our dealer. Write for the Indestructo Trunk and Bag Book, and your dealer's name National Veneer Products Company Station D24 No. 4016, Steamer Trask The Dweller on the Threshold, Robert Hichens. (Century Co. net.) An Old Maid's Vengeance, by Powell. (Chas. Scribner's Sons. $1.25 net.) A Tenderfoot with Peary, by Geor Borup. (F. A. Stokes Company. net.) The Passionate Elopement, by Comp- ton Mackenzie. (John Lane Co. $1.30.) “ Me—Smith.” by Caroline Lockhart VJ. B, Lippincott Co., Phila., Pa, $1.29 net.) The Gold Bag, by Carolyn Wells. (J B. Lippincott Co., Phila., Pa. $1.20 net.) comicbooks.com