Life, 1911-04-06 · page 57 of 76
Life — April 6, 1911 — page 57: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a large Diamond Tires advertisement emphasizing "quality" and "tangible benefits" over competitor claims. The ad argues Diamond tires deliver measurable value—more rubber, better materials, longer-lasting performance—rather than relying on marketing gimmicks. It references competing tire types (Fisk, Clincher, Straight-sided) to position Diamond as superior through proven results over "twelve years." The left column contains an article on **trained animals in vaudeville**, criticizing their mistreatment—kept in basement cages, subjected to cruelties, and allegedly poisoned by sympathetic performers protesting their use. This advocates animal welfare reform. Minor ads include Easter candy/nuts and James E. Pepper Whisky ("Born with the Republic"). The page represents early 20th-century American consumer advertising and reflects period concerns about animal welfare in entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EEES AS T ER AT HATCH'S IS. . EASTER INDEED! The little Hatch Chicks reerenans many Gainties, ool obtainable fresh daily. ‘k for ITALIAN CHOCOLATE EGGS 15c. to $5.00 each. SALTO - NUTS $1.25 pound, mixed. soe booklet, atch an Appeate de M1 coafections. Write fo. acS0un Bt., New York Trained Animals (Concluded from page 700) Dog, monkey and pony acts are very popular on vaudeville bills, they are comparatively cheap and are put on principally by reason of their attrac- tive powers to children. Any complaint to humane authorities by other performers on the same vau- deville bill would mean instant black- listing by the monopoly that now books all vaudeville acts, All small animals used in vaudeville performances are subjected to cruelties in their imprisonment between their times of performances. They are kept in small cages in the basements of the- atres and not taken out save for feed- ing. Very recently it has been neces- sary to keep a constant guard over them by reason of the fact that num- bers of them have been poisoned and it has been strongly suspected that the doses have been administered by hu- manely disposed persons, women and others on the weekly vaudeville bill, who know the inhumanity of the mas- ters of these animals. Common Sense. The Standard Whisky mee undred and thirty-one years “The Standard n All Other Whisky is Judged""—the whisky cfathers knew and relished. The recognized al whisky. ‘The whisky for all who appre- re than ordinary excellence in liqu James E. Pepper Whisky Born W With the Republic” It your dealer ean not suppl; ya we will send direct, Shirye prepaid, cnywhere East of the Rocky Mountaloa, dion og peice arte $S—Bottied | Settled In Bond— 32, quarte $35 TheJam E, Pepper Distilling Company Dept. 110, Lexington, Ky. The Supremacy of Diamond TIRES IS NOT AND NEVER COULD BE FOUNDED ON IMAGINARY BENEFITS f = & Diamond Quick Detachable Diamond Fisk “Bolted-on” Diamond Straight Side or Clincher Tire and Rim, Tire and Rim, H@kless “Tire and Rim. ‘Also called Mechanical Type and Dunlop Type. Diamgnd Regular ( Clincher Tire and rs of Quality and Results have Written the Record. The users of DIAMOND CLINCHER TIRES DIAMOND MECHANICAL ‘TIRES DIAMOND FISK TIRES DIAMOND STRAIGHT SIDED TIRES It isan open book to any investigator ways received Tangible benefits, Diamond quality and Diamond mileage. u may sclect the type of tire, the kind of fastening and the tim, There is nothing exclusive, no matter who makes the tire, about these details. ever you prefer. The exclusive feature which we alone can furnish is . DIAMOND QUALITY THAT COUNTS. It gives you the lowest per year and per mile tire cost. Because we put Quality and Quantity of Rubber, Cotton, Workmanship, Experience and Skill into Diamond Tires to an extent unequaled _by any other maker in the world. Twelve years of such work have maintained (as they also explain,) Diamond Supremacy and it could be accomplished or accounted for in_no other way. 7 When you buy Diamond tires you get more for your money—more rubber, better rubber, much thicker treads, tires that last longer, puncture rarely, stone-bruise less casily—things that COUNT!—Not mere talking points which cost the manufacturer nothing and cleverly distract your attention from the real issue. New tires, new rims, new fastenings, ncw talking points, often cleverly presented, often to the un- informed most plausible-—come and go, but Diamond Quality and Diamond Supremacy, hand in hand, have remained constant and will continue so if we are right in fixing our attention on the essential prin- ciples— We will furnish what- EXCELLENCE IN MATERIALS AND DESIGN, ABUNDANCE OF MATERIAL—NO SKIMPING, NO MISREPRESENTATION, DIRECT OR INDIRECT, and THE SAME KIND OF APPLES ALL THROUGH THE BARREL It goes without saying that it costs us more to make Diamond tires as they are made than if they were thinner, lighter and weaker. We have to ask more for them from the automobile manufacturer. to furnish Diamond tires when you specify them. You know that manufacturers of high priced cars without exception will furnish Diamond. DOES THAT SUGGEST NOTHING TO YOU? In New York, Chicago, Boston and all the leading automobile shows Diamond Tires equipped more cars than any other tire, the total figures showing 775 cars on Diamond Tires and 491 cars on the nexe competing make. Twenty-two other tires divided the remainder. That is why some builders refuse Some printed matter that gives valuable information about average tire upkeep expense, etc.,on request. Ask for Booklet “‘N™, THE DIAMOND RUBBER CO., AKRON, OHIO Stores and Service Stations in 49 Principal Cities, Covering Every Section 701 comicbooks.com