Life — April 6, 1911 — page 53: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

pubs hieisls The Tale of Goodyear Tires We have invented a tire which can’t rim cut— called Goodyear No-Rim-Cut tire. Over 500,000 have been sold to date. —— i! The method of fitting on any standard rim lets us make this tire 10% oversize. And we do t-adding 25% to the average tire mallegee without extra cost. Because of these features, our tire sales ebled last year—jumped to $8,500,000. Yet hese patented tires, during most of the year, ‘ost one-fifth more than other standard tires. This year—at an equal price—64 leading motor car makers have contracted for Goodyear No-Rim-Cut tires. The demand is greater, by six to one, than for our clincher tires. This avalanche of favor, due to the saving of millions, seems like a sudden sensation. But back of it all there are twelve years of tire making —of invention, experiment and ceaseless tests. To make you a better judge of your tire needs, please let us tell you about them. Pioneering Twelve years ago the automobile ire was a new and most difficult problem, All we had to guide us was what learned in the making of no such thing known as etachable Rim. So tire No-Rim-Cut tires possible clung to that ancient construc- . The result was a tire which him cutting ruined if run partly or holly deflated. That was one of the problems we Another ‘was to sting treads, re the danger of in weaving and wrapping, and vulcanizing methods. to be solved by research Expert Help The construction of our tires has heen the result of a combination of nen experienced in the rubber busi- ess in a practical way for years. hey have had the help of a labora- ory, of conerimenial and testing de- lin the hands of expert hemists ai d engineers from the best jechnical Testing Tires To Prove out their ideas—to com- pare one with another—we devised Ure-testing machine. This machine tests four tires at a time. It tests them by wearing them out—by pounding and straining —by simulating all road conditions. And meters record the mileage. Forty different formulas for wear resisting treads have been put to the test here. About 200 fabrics have been compared one with anoth Every method of weaving, of wrap- ping, of vulcanizing has been put to the test of use. The answer told which was best. On this same machine all rival tires are tested side-by-side with our own. We have created and tested, com- pared and, discarded, scores’ upon scores of ideas, By this ceaseless delving and sifting, continued for years, we have gradually found what was best. The Result After twelve rs the result is a nearly perfect tire, Last year, un- der a tiberal warrant, our cost of re- placement was but y's of one per cent. It is not unusual for the Goodyear tire to run from 6,000 to 10,000 miles without puncturing. It is not un- usual to run a whole season without appreciable wear, All this was done to lay the foun- dation for the tire sensation whi we control—the Goodyear No-Rim- Cut tire. Compare the No-Rim-Cut tire with the ordinary. We make both. The No-Rim-Cut Tire The pictures show them on the same rim—the standard rim for quick-detachable tires. Also for de- mountable rims. With the No-Rim-Cut tire the re- movable rim flanges are set to curve outward, With the ordinary tire they are set to curve inward—to grasp hold of the hooks in the tire. In the new way the rounded flange makes rim-cutting impossible. In t! old way the thin edge of the flange digs into the tire. The result is to quickly wreck a tire run flat. The secret is this: There are 126 braided piano wires vulcanized into the base of No-Rim-Cut tires. That makes the tire base unstretchable. Nothing can force the tire off the until you unlock and remove the rim flange. These braided wires contract. un- der air pressure. When the tir flated it is held to the rim by a pres- sure of 134 pounds to the inch, | GOODS YEAR No-Rim-Cut Tires Ordinary Clincher Tire That is why the hooked base is unnecessary, Not even tire bolts are_necded. This feature we control. The best way to make a safe hookless tire is with flat braided wires, which cause the tire to contract under air pres- sure. Single wires or twisted wires won't do. 10% Oversize The No-Rim-Cut tire, because of the extra flare, can be made 10 cent. oversize. And we do it. means Io per cent. more air cent. greater carrying capacity—to take care of the extras which over- load nine other cars in ten, In cars fully equipped exact size tires are generally loaded beyond the intended limit. That is the cause of most blowouts. Our oversize, with the average car, adds 25 per cent. to the tire mileage. These two features together—the No-Rim-Cut and oversize—usually cut tire bills in two. Yet Goodyear No-Rim-Cut tires now cost no more than tires that rim cut—tires not oversize—of any stand- ard make. Our new Tire Book is filled with money-saving facts which motor- ists should know. It is the re- sult of 12 years spent in tire mak- ing. Ask us to mail it to you. HE GOODYEAR TIRE & RUBBER COMPANY, Wayne Street, AKRON, OHIO § Ci ian Factory, BOWMANVILLE, ONT. Branches and Agencies in All the Principal Cities Main Canadian Office, TORONTO, O! We Make All ors of Rubber Tires comicbooks.com