Life, 1911-04-06 · page 14 of 76
Life — April 6, 1911 — page 14: what you’re looking at
What you’re looking at
This page contains **two product advertisements** from the early 20th century—not political satire or comics requiring historical context. **Top advertisement:** Rowe's Gloucester Bed Hammock, marketed as a durable outdoor product made by sailmakers for the U.S. Navy. It emphasizes superior construction (heavy-duty duck fabric, strong thread) and longevity (lasts ten years), contrasting itself against cheaper knockoffs that failed quickly. The appeal is to quality and value-per-year rather than initial price. **Bottom advertisement:** Martell's Brandy lists five quality-assurance points about its production—only finest grapes used, careful distillation, long aging in storage—to justify premium pricing and position it as unbeatable in quality. **Small illustration:** Titled "Up-to-Date Journalism—The Society Reporter Covers a Wedding," shows a reporter peering under a bed, likely satirizing sensationalist journalism of the era. These are straightforward commercial ads typical of *Life* magazine's revenue model, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OV Bit STER MOCK FOR VERANDAS, PORCHES, LAWNS AND OUTDOOR SLEEPING—MADE BY SAILMAKERS—HOLDS SIX PERSONS-—LASTS TEN YEARS There is no useless show in our hammock—every cent goes for lasting service If your neighbor has had a Rowe Gloucester Hammock, and you have had another Kind, you know their comparative worth. Me will not need another hammock for ten years, le yours m: The Rowe was the ‘Onis 3 Bed Hammock—built after the mod:l which we made for years for the U. S. Nav; C roduced this style of ham- mock, other manufacturers becan to 3 which looked like ours. chasers paid for the manufacturers’ lack of experience. How could they know that 2t-ounce (to the sq. yd.) duck was necessary, and that 12-ounce oF 8-ounce duck couldn't stand the in? Hi Id thay know that heavy thread was vital to durability? How could they know the score of devices and secrets for bracing and strengthening which forty-five years of sailmaking had taught us? Write for descriptive booklet and prices of different styles and comfort. A cheaper hammock absolutely be sacking at some point which = time and usage will quickly reveal. Our hammocks are the high and away the cheapest by the year. protection is to get the genuine Rowe, t in price, but far If you want a durable hammock, your only We guarantee our Khaki absolutely permanent and not to soil the most delicate gown. Don't buy a hammock without first writing us. A very few high-grade stores are licensed to sell the Rowe Gloucester Bed Hammock. If not convenient to deal with them, you should order direct from us, carefully packed, ready for hanging. Small silk name-label on every Rowe Hammock E. L. ROWE @ SON, Inc., Sailmakers, Ship Chandlers, 502 Wharf St.. GLOUCESTER, and sizes, We prepay delivery charges, and ship MASS. 5 Points Worth Remembering 1 That only the finest Charente wine enters * MARTELL’S distilleries. 2 That it is there distilled with utmost care * by MARTELL & CO. themselves. This ensures its extraordinary quality. That there are tens of thousands of punch- * eons developing and maturing in MAR- TELL’S stores. 4. That consequently MARTELL & CO, never have to bottle a Brandy until it is perfectly fit and ready for the mark it is to carry. 5 That to call a Brandy better than MAR- * TELL’S is an empty boast—to beat MAR- TELL’S for Quality a frank impossibility. Remember these 5 points and always ask for 4 MARTELL’S :::: ::: BRANDY Sole Agents, G. S. Nicholas & Co., New York THE UP-TO-DATE JOURNALISM SOCIETY REPORTER COVEKS A WEDD! comicbooks.com tic he th in he sa