Life, 1911-03-30 · page 43 of 45
Life — March 30, 1911 — page 43: what you’re looking at
What you’re looking at
This is primarily an advertisement for *Life* magazine's bound volumes rather than political satire. The page promotes subscribing to bound collections of the satirical weekly, which ran from July 1910 to January 1911 (Volume 56). The marketing pitch emphasizes the volumes' value across audiences: children enjoy the illustrations for hours; adults use them to escape bad moods; families appreciate the pictorial history and humor they contain. A testimonial from "a Friend" claims the bound volumes kept his children entertained and revealed missed content. The practical appeal targets professional men—doctors, lawyers—suggesting that waiting clients will be entertained and arrive cheerful for appointments, making business interactions smoother. Pricing information notes three binding styles at $4 each (or $2 if trading back issues). The advertisement urgently advises ordering quickly, warning that "back volumes are scarce," creating purchase pressure for subscribers wanting complete collections of 1910 issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Children Love the bound volumes of LIFE. You can keep any child—from 4 to 4o—occupied for hours looking them over. That Wayward Mood Each one of us has it at times— you are restless, possibly slight depressed, unfit to read anything where any concentration is required, and the weather is too bad to go out, or there are reasons why you must just sit around for the next half hour. Suddenly you remember that the last bound volume of LIFE your elbow. You pick it up, and— he world is changed. you just the kind of ation and cheer that than the latest New Thought Treatment. In Families A Friend Recently Said This: Volume. Besides, I was simply amazed, when I looked over the last volume, when I discovered _ how many good. things L had missed. And, my children! a bound volume of LIFE. will Pp one of them busy for hours; and the beauty of itis that it fits all ages, from the fou ld, who is interested in the pictures, to the grown-up.” Life 1s Boun to come to you If you get the last bound volume, No. 56, from July, 1910, to January, 1911. The Bound Volumes of Life Contain a Pictorial History of the Days We Live In,andarea Vast Reservotr of Wet and Humor, The Back Volumes are Scarce, We Therefore Advise You to Order the Last Volume at Once, or Better Still, the Two Volumes for the Year 1910. Now About the Price The above cut shows how the volume looks. There are three styles, namely, all black, green and gold,and maroon and gold. The price ofeach vol. (6, months) is $4. But if you will send in your back numbers foose the cost will be $2. Remit with order, or afterwards, as you please, Address Lire, 17 W. 31, N.Y. On Your Office Table If you are a professional man, and the nature of your work com: pels you to keep visitors waiting in an outer office, bound volumes of i an absolute necessi Think of the effect upona patient, or aclient, when for fifteen minutes before he comes in to interview you he has been looking over the wisest and wittiest paper in the world, Instead of being tired out and ill-natured, he comes in with a cheerful face. Half the work. be- tween you is done. You will find that it will make your life easier. If You Have Kept your back numbers of LIFE, send them to us by express with two dollars, and we will send you in exchange a bound volume, made up of new copies, State what style binding you prefer. THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com