Life, 1911-03-30 · page 38 of 45
Life — March 30, 1911 — page 38: what you’re looking at
What you’re looking at
This is primarily an **advertising and reader correspondence page** rather than satirical content. The main elements are: **Reader Letter**: A St. Louis resident complains that Life magazine omitted St. Louis from a travel timetable, despite the city's population of nearly 750,000. The writer humorously suggests sending Life's editor to St. Louis, noting he "may safely come unarmed"—a mild jab suggesting the city is civilized and safe, countering potential East Coast assumptions about the Midwest. **Mark Twain Advertisement**: Harper & Brothers offers a complete 25-volume set of Mark Twain's works at half price ($25 instead of $50), marketed as providing "relaxation" from "intense American life" and helping readers "realize the joy of living." **Other Ads**: Elco motorboats and Stall's Books complete the page. The page reflects early 20th-century American regional tensions—Midwestern cities seeking recognition from Eastern publications—and the era's fascination with self-improvement literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RELIABILITY PERFECTION ULTIMATE ECONOMY “Youll always, be proud of your 40-4 Elo Cruner. Sleeps Seven. 20 horse power Standard Gasoline Engine, Dengned for ocean crusing 35-ft. Elco Express.” Will serve you on the water as the automobile does on land” Speed 24 miles guaranteed Write for New Catalogue Address. 175 Avenue A. Slo Bayonet 27 mires from Liberty and 23d St. Ferries, C.R.R.of N.J, From Our Readers (Continued from page 641) is the name St. Louis. Then refer to the World Almanac, There you will find some bits of information which will jar you into a realization of what may be to you a startling truth, that I am not writing this letter from a “ frog-pond” town. I take this opportunity to remind you that St. Louis is something more than a wide place in a Western road. In St. Louis there are nearly three- quarters of a million living, breathing, thinking, reading people, possessing mental equipments equal to those (= STALL’S BOOKS 8 Pure Books on Avoided Supjects MMB | What a Young Boy Ought to Know What a Young Man Ought to Know Xi What a yous. Husband Ought to Know ‘ What a Man of 45 Ought to Know PJ] What a Young Girl Ought to Know sy ‘What a Young Woman Ought to Know What ung Wife Ought to Know DR. STALL ‘What a Woman of 45 Ought to Know 8 Books, 81 each, post fe Table of contents free 0.5 Vir Publishing €o., ©*® Cooren mae. ABH 8 found in Chicago and Philadelphia, which, of course, puts them away ahead of New York. I suggest that you send the editor of Lire to St. Louis. He docs not have to come by way of Chicago, and he may safely come unarmed. I am compelled to charge you with deliberately ignoring St. Louis in mak- ing up your timetable, for I cannot # The humor, the philosophy, the hu- manity of Mark ‘Twain counteract the irritation of our in- tense American life. His great books afford the relaxation which is absolutely necessary for every busy man and woman. They make you realize the joy of living. This Remarkable Offer : Now for the first time you get a complete set of all Mark Twain's writings at just exactly one-half the price they have ever been sold before. This is a new edition, just WAIN’S WORKS accuse a wideawake New York publi- cation with something worse—over- sight. Put St. Louis in your timetable and you will have done yourself a great service. Yours very truly, W. N. Avusucuon, Jr Sr. Louis, March 6, 1911. (Concluded on page 643) PFs HARPER & BROTHERS Franklin Sq., New York City Please send me for exam. ination, carriage free, a set of MARK TWAIN'S WORKS, Author's National Edition, twenty-five volumes, cloth bi as complete as the old one, which still sells, by the way, Ing. It Is understood I may ret at $50.00. This new edition is only $25.00—for the 25 volumes. Never before has a copyrighted library set of a standard author's works been issued at such a low figure. In this new set there are beautiful pictures by Frost, Newell, Smedley, Thulstrup, Clinedinst, Kemble, and Opper. ing is in rich red rep silk book cloth, with title labels stamped in gold. The books are printed on white antique wove paper, expecially made for this edition. Each volume {s of generous size and bulk, 5x7 inches. HARPER & BROTHERS A Catalogue of Our Standard Sets of Books will be sent upon request oar Send books to... the set for five days, and at the expi- ration of that time, if I do not care for the books, I will return them at your expense, If I keep the books, I will remit $2.00 a month until the full price, $25.00, has been) paid, or, within thirty days, $29.75 as payment in full. M4 L330, Signature...... comicbooks.com The pri will be Sewres.