Life, 1911-03-30 · page 36 of 45
Life — March 30, 1911 — page 36: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements, not political satire**. The left side promotes Vogue's Spring Millinery Number for Easter hat shopping, targeting women interested in fashion. The right features two ads: one for Martin & Martin Shoe Service (emphasizing custom-made shoes available by mail) and a cartoon advertisement below. The cartoon at the bottom depicts a woman discovering a package at a doorstep, with the caption "She won't be happy when she gets it." This appears to be humorous advertising—likely suggesting a shoe delivery or fashion purchase that will (ironically or genuinely) displease the recipient, playing on domestic comedy tropes of the era. The page reflects early 20th-century consumer culture, mail-order services, and gendered marketing around fashion and shopping. There is no identifiable political content or historical satire here.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPRING MILLINERY NUMBER UYING your Easter hat is | easy, if you provide yourself \a/ with a copy of Vocue's Spring illinery Number. This number is a perfect answer to all the perplexing questions that come up when you are trying to discriminate between models and makes, materials and trimmings, shapes and sizes. It presents a hundred models from the best designers in the world —and by following its advice you Swill “iisure “yourself against un- necessary expense and disappoint- ent in the selection of your new and bonnets. ‘Next Week—the ng Fashion Number on the watch for next week’s ocue—the Spring Fashion Number. It contains the last word on Spring styles as seen by ex- perts on both sides of the Atlantic. The easiest way to keep your- self au courant with the stylest tell your newsdealer to deli copy of Vocue regular! home. VOGUE 443 FOURTH AVE. NEW YORK CITY. RKREKK KKK KKK KEKE KK KEKE KK KKK KK KK KKK Critical dressers have found that the Martin & Martin Shoe Service has no counterpart, in America or Europe. Our shops have solved the problems of a strictly Cus- tom service, for thousands of customers, by furnishing fine custom-made shoes that are ready to wear. All our shoes are sewed over custom lasts, by hand, and the choicest leathers only are used, tanned by thelong time process. Every detail, from cutting to finisti, is done by careful, custom methods By our unique SHOE-SERVICE-BY-POST youcan te fitted satisfactorily with the world’s finest ready-to-wear ‘shoes, no matter where you live. Upon request, we will tell you all about our Service-by-Post, and also send you Photographic illustrations of our latest and amartest, models for Street. Dress and Sporting wear. You can quickly open an account, by furnishing the usual references. All fittings are carefully recorded, 80 that future orders are correotly and quickly filled, ARTI @° RTI BOOTMAKERS FOR MEN AND WOMEN New York: 1 East 3sth St. Chicago: 183 Michigan Ave. A] RRR ERK ERK KKK EKEKKKKKKK ‘ “a “SMe WON'T BE MAPPY WHEN SHE GETS 1.” right denic tifica unde Th grea wife mart wom have same cour Ey whic this comicbooks.com