Life — March 30, 1911 — page 2: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising**, not satirical content. The left side features ads for Usher's Whisky and Brooks Brothers clothing. The right side advertises J. & J. Slater shoes for men. The only cartoon appears at bottom right, captioned "Say! Grandma, What Is Your Cubic Measurement?" It depicts children measuring an adult woman, likely satirizing contemporary fashion obsessions with precise body measurements and the "Gibson Girl" ideal. The joke targets the absurdity of quantifying female beauty through numbers—a common early 1900s preoccupation. The cartoon's humor relies on children innocently asking an immodest question, contrasting youthful directness with adult vanity about measurements.