Life, 1911-03-23 · page 42 of 44
Life — March 23, 1911 — page 42: what you’re looking at
What you’re looking at
This is an advertisement, not political satire. Life magazine's page promotes Vogue's Spring Millinery Number (1911), featuring one hundred Paris hat designs from famous couturiers including Poiret, Lanvin, and Lewis. The three sketched figures show fashionable women modeling elaborate hats—typical of the ornate millinery of the Edwardian era, when women's hats were major fashion statements, often decorated with feathers, flowers, and ribbons. The ad emphasizes Vogue's authority on women's fashion, positioning the magazine as essential reading for understanding seasonal trends in hat styles, sizing, and trimmings. It highlights prestigious French designers to appeal to affluent American women seeking high-fashion guidance. The price (25 cents) and sale date (March 25) indicate this was a special issue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Spring Millinery Number of presented fashion news of un- rivalled freshness and originality —vivacious comment on Society, Art, Music, Literature and the Drama— and a thousand other features which have contributed to its position as The Gentle- woman's Magazine. | NOR nineteen years VOGUE has IN the Spring Millinery Number you will find one hundred Paris hats! Fancy it—a_ hundred models fresh from the creative fingers of the famous designers of the Rue de la Paix and the Rue Royale! EORGETTE, Reboux, Lewis, Al- phonsine, Suzanne Talbot, Marie Louise, Poiret and Carlier — names to , ON the opposite page appears in full colors the Trade- mark of VOGUE. from a painting by Mr. Frank X. Leyendecker, this Trademark typifies the spirit that has made VOGUE the most distinctive of American women's magazines. D° you know whether the large or the small hat is to predominate this season? Do you know what is the dis- tinctively new in line and treatment? Do you know whether flowers or feath- ers, lace or trimming will be the trim- ming par excellence of the season? VOGUE is a perfect answer to all such questions. EVERY phase of the Spring mode in mil- linery is discussed in the Spring Millinery Num- ber. The characteristic touch of each celebrated designer is noted. Dozens and dozens of exquisite French hats posed on anumber of pretty mannequins tell the whole story of Milady’s Spring Reproduced conjure with! bonnets for the season of 1911. ‘TERE are Paul Poiret's adorable, close- * fitting little Directoire hats, and Jeanne Lanvin’s equally fetching Empire bonnets—Poiret's original conception of the lingerie garden hat—Suzanne Tal- bot’s severe little hats of amazing chic— Jane’s quaint rendering of the picture models—Carlier’s unique conception of the motor bonnet—and Lewis's practical toques and stunning broad - brimmed dress hat. A becoming model for every type will be found in this lovely collection—the largest and best VOGUE has ever presented. On sale March 25. Price 25 cents. VOGUE, 445 Fourth Avenue, New York City In March VOGUE-published more advertising than any other woman's magazine. THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com