Life, 1911-03-23 · page 40 of 44
Life — March 23, 1911 — page 40: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not satirical content. It promotes a newly-published collection of Civil War photographs by Matthew Brady, the renowned Civil War photographer. **The pitch:** The advertiser claims to have "discovered" 3,500 Brady photographs—presenting them as revelatory historical documents showing war "as it really is." Brady's images are positioned as authentic, unmediated historical records: "the camera recorded exactly what it saw—no more and no less." **The offer:** Readers can request 18 free sample prints (9 times larger than shown) plus a booklet about Brady's life. The full 10-volume collection is available at "less than one cent a picture"—emphasized as remarkably affordable. **Historical context:** This appears to be marketing Brady's work as newly accessible to general audiences 50 years after the Civil War ended. The advertisement exploits both nostalgia and the era's fascination with photography as objective truth. The appeal to personal recognition ("find themselves, their relatives or their friends in the pictures") adds emotional weight to the sales pitch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Have Discovered 3,500 of Them! ‘OU did not know the Civil War was photo- true story stranger than fiction. But, more graphed? Neither did we—until we dis- important — there unrolled before us the one covered the Photographs shown on this page vivid, real history of the Civil War, for the and 3,500 MORE. And with that discovery we camera recorded exactly what it saw—no more came upon a great man’s losing struggle, a and no less, AS WAR REALLY IS IFTY years have come and gone since this nation was convulsed by the greatest conflict between brothers the world has seen, and fifty years have d since Mathew Brady—photographer genius—took his cameras and his men, and set out to get the most precious historical documents of our history. Under protection of Allan Pinkerton and the United States Government, he accompanied the armies and navies into battle, into camp, into hospital, into fort and prison, and everywhere his camera clicked—clicked—clicked, producing an undying witness of our great war. He took thousands of photographs showing every phase of the eruasle—‘mery-making in camp, lingering in hospital, tying in Sov. ] Drison, spying on the enemy, hanging the Lincoln conspirators, $126.00 Wat the U.S. Gove | Manning the battleships, punishing the deserter, driling the awk: Ceimtetuvea ke thoce | ward equad, the dead on the feld of battle, fighting in the trenches; 3 igure ee all is shown in this ever-shifting panorama of those four momen: i ss tous years, $522.00 What it com, Brady to These photographs make a history that all can read—the EME Share, 18 pictures. | youngest as well as the oldest, and around them there is written a $750.00 Zhe value placed, by | Story of the War like none you ever read before. We have placed famin Fe Butler ‘and | the whole 3.500 photographs and the story of the Warin ten large Bata Greely on sg | volumes which you can have at our low before-publication price, ad pay fo in fall payment, : jail the coupon and we will tell you how you can get the 3,500 pictures in ten big vol- umes at less than one cent a picture. The cost of mailings all cost of mailing i al 10 cents re Gena tor thse 18 pictures. Photographs Copyright 1910. Patriot Poh, Co, Conraleocing ta the Care of the Sanh tary Commiesion, 1863 18 Pictures FREE Each 9 Times as Large as These Pictures To bring before you the wonder of this collection, we will send you free prints of 18 of these Photographs in a portfolio, ready for framing. With them we will send an illustrated booklet telling Brady's strange life story. Each day letters come to us from people who find themselves, their relatives or their friends in the pictures, Send for the 18 and look for those you know. ‘When the startling existence of these negatives is generally realized we shall not give away pictures, £0 send the coupon with 10 cents to cover mailing cost for your portfolioa <nce, Mail this coupon ot Reviews Ca, Basten SL Send me free of charge. the 18 reprodac tions of your new ly discovered Brady Civil War photographs, ready for framing contained in a handsooe portfolio, Also sen me the story of these ph hs and tell me how I can get the w! collection for less than one ceat 2 rhole REVIEW OF REVIEWS CO. ° T enclose 10 ceats to 13 Astor Place, New York cover the cost of mailing. Name. comicbooks.com