Life, 1911-03-23 · page 37 of 44
Life — March 23, 1911 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising with one substantive feature article** about King Alfonso XIII of Spain. ## Main Content: King Alfonso's Hat The central feature celebrates King Alfonso as "the best-dressed man in Europe," focusing on his new hat design called the "Sevilla." Hat maker E. M. Knox allegedly secured these hats after seeing the King wear one leaving his palace. The article promotes the hat as a coming fashion rage in Europe and America for spring/autumn wear, with Knox Hat Stores now stocking them in two color variations ("nutrio" and "silver pearl"). **The point**: This appears to be a straightforward fashion/society piece capitalizing on royal celebrity to market a hat style—likely tongue-in-cheek given *Life*'s satirical nature, though the satire isn't explicit here. ## Advertisements The page also includes ads for **Cascade Whisky**, **Belle Mead Sweets**, **Easter Perfumes**, and **Legrand-Paris** perfumery—typical early 20th-century magazine advertising. A "From Our Readers" section discusses smallpox vaccination statistics, apparently continuing a previous debate.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MELLOW AS MOONLIGHT | ‘ia of grain—honest distillation —real aye. That's why = Pu lesome. Original bott!'ng tosold gold label. GEO. A. DICKEL & CO., Distillers Nashville, Tenn. 100 From Our Readers (Continued from page 595) every year up till the last year named, 108; and if we take the first: three and the last three years and compare them, we find that there were nearly four times as many cases and nearly six times as many deaths from small- pox in the latter period, as follows: KING ALFONSO As He Appeared Recently When Leaving His Palace, The Alcazar, Sevilla, Wearing His New Hat, The ‘Sevilla,’ Designed Especially for His Majesty After His Own Original Ideas. The best-dressed man in Europe—is the reputation held by King Alfonso. When E. M. Knox, the Hatter, saw the King (as pictured above) leaving his palace, his 1" > sagacity as a practical hatter was instantly struck with his “ natty” hat—something iy and deliciously absolutely new, the first really worth-while hat novelty seen in years. After much pred that it will attract 3 trouble Mr. Knox secured from the maker a supply of these, hats in two different shades is individuality. 3) —one a “ nutrio,” like the one the king wore, the other a “ silver pearl.” The “Sevilla” will be the rage this year in both Europe and America for elle Mead ‘ Spring and Autumn wear. The “ Sevilla" is now shown in all Knox Hat Stores. Sweets Chedletes end Bon Bons : — —— —_ Peal to men and women th discriminating tastes ling kB hn to recognize high quality T mia apse Tue enough, a man ho at the age of y belli in vaccination as an Thepurty of Belle Mead hygienic measure might better be tes adds to their deli- Y, chloroformed than allowed to live on; for every flavor is jut nuts, fruit and Prdlate, Not a drop iécial coloring fring i is used ‘cleanest MEAD SWEETS Tato, N. J. but can we imagine that Dr. Osler is really sincere in his statement of be- lief ? Very truly yours, Pace, M.D. (Continued on page $98) Best Bere and Legrand=Paris. "Ss in For Sale All Dealers. ‘97 comicbooks.com